Job Title: Performance Marketing Manager

Location: Bangalore (Hybrid, minimum 3 days/week in office)
 Experience: 2–3 years
 Stage: Pre-launch, early growth team
 Function: Performance Marketing · Growth · Analytics · Marketplace + D2C Strategy

About the Company

We are an emerging D2C wellness brand based in Bangalore, backed by well-known consumer VCs. As we prepare for launch, we are building an agile early team that can create a world-class performance engine across marketplaces and D2C.

Our ambition is to build a modern, high-quality wellness brand with an equally strong growth foundation — rooted in data, experimentation, and a deep understanding of how consumers discover, evaluate, and purchase online.

About the Role

We’re looking for a Performance Marketing Manager who can own and scale performance across Amazon + D2C. You will work closely with an external agency — but hold the internal steering wheel. That means pushing for better performance, aligning on strategy, coordinating creative needs, and ensuring budgets deliver results.

This is a high-impact, early-stage role where your decisions will directly influence revenue, velocity, and brand momentum from day one.

What You’ll Do

1. Own Marketplace + D2C Performance

• Lead and optimise campaigns across Amazon Ads & D2C platforms (Meta, Google, YouTube, etc.).
• Manage key metrics: CAC, ROAS, retention KPIs, LTV curves, and funnel drop-offs.
• Maintain daily dashboards and share insights proactively.

2. Agency Management with Accountability

• Act as the internal point person for our performance marketing agency.
• Push for experimentation, creative–media alignment, and deeper campaign optimisation.
• Ensure accountability around budgets, timelines, and performance targets.

3. Creative Alignment + Experimentation

• Work closely with the in-house creative team to build high-performing assets:
  • Static + video ads
  • UGC-style content
  • Landing pages
  • Funnels and variations
• Provide sharp feedback on what is working (and what isn’t).

4. D2C Funnel & Retention Ownership

• Build and maintain CRM flows: email, SMS, WhatsApp, post-purchase journeys.
• Identify funnel bottlenecks and collaborate on CRO improvements.
• Drive repeat purchase strategies and loyalty interventions.

5. Marketplace (Amazon) Growth

• Own Amazon catalogue hygiene, PDP optimisation, and conversion improvements.
• Lead keyword planning, sponsored ads strategy, promotions, and ranking improvement tactics.
• Monitor reviews, inventory coordination cues, and platform-specific insights.

6. Growth Analysis & Experimentation

• Run structured A/B tests for audiences, creatives, bidding strategies, and landing pages.
• Build hypotheses, track results, and make data-backed recommendations.

7. Cross-functional Growth Collaboration

• Work with product, creative, and ops teams for launch coordination.
• Feed category insights into product and brand strategy.

Who You Are (Skills & Experience)

Required

• 3–6 years of performance marketing experience in a D2C or consumer brand.
• Strong hands-on experience with Amazon Advertising + Meta/Google for D2C.
• Ability to manage agencies while maintaining clear internal ownership.
• Strong understanding of growth metrics (CAC, ROAS, MER, payback, LTV).
• Experience with CRM, email flows, and retention strategies.
• Highly analytical with the ability to convert data into insight-driven decisions.
• Strong organisation, communication, and cross-functional collaboration skills.

Bonus

• Experience with Quick Commerce (Blinkit, Zepto, Instamart).
• Prior launch-phase or early-stage startup experience.
• Understanding of CRO and landing page optimisation.
• Exposure to marketplace strategy beyond Amazon (Flipkart, Nykaa, etc.).

Personality Traits That Will Thrive Here

• Data-first thinker who understands what performance signals truly mean.
• Fast, proactive operator who can run independently without constant direction.
• Detail-oriented with a sharp eye for anomalies and opportunities.
• Collaborative communicator who works well with creative, brand, and product teams.
• Calm and grounded even during high-spend campaigns or launch cycles.
• Commercially sharp, balancing performance with brand and product realities.
• Experimentative, always looking for new angles, formats, and tests.

Non-negotiables

• Location: Bangalore
• Hybrid: Minimum 3 days/week in office
• Marketplace + D2C expertise: Must have meaningful hands-on experience in both
• Ownership: Strong accountability and initiative
• Speed: Able to execute, analyse, and iterate quickly