Performance Marketer | Scrabble

Posted on December 16, 2025

Job Description

Job Title: Performance Marketing Manager Location: Bangalore (Hybrid, minimum 3 days/week in office)  Experience: 2–3 years  Stage: Pre-launch, early growth team  Function: Performance Marketing · Growth · Analytics · Marketplace + D2C Strategy <div align="center" style="text-align:center"> <hr align="center" size="2" width="100%" /></div> About the Company We are an emerging D2C wellness brand based in Bangalore, backed by well-known consumer VCs. As we prepare for launch, we are building an agile early team that can create a world-class performance engine across marketplaces and D2C. Our ambition is to build a modern, high-quality wellness brand with an equally strong growth foundation — rooted in data, experimentation, and a deep understanding of how consumers discover, evaluate, and purchase online. <div align="center" style="text-align:center"> <hr align="center" size="2" width="100%" /></div> About the Role We’re looking for a Performance Marketing Manager who can own and scale performance across Amazon + D2C. You will work closely with an external agency — but hold the internal steering wheel. That means pushing for better performance, aligning on strategy, coordinating creative needs, and ensuring budgets deliver results. This is a high-impact, early-stage role where your decisions will directly influence revenue, velocity, and brand momentum from day one. <div align="center" style="text-align:center"> <hr align="center" size="2" width="100%" /></div> What You’ll Do 1. Own Marketplace + D2C Performance <ul> <li style="margin-top:16px">Lead and optimise campaigns across Amazon Ads & D2C platforms (Meta, Google, YouTube, etc.).</li> <li>Manage key metrics: CAC, ROAS, retention KPIs, LTV curves, and funnel drop-offs.</li> <li style="margin-bottom:16px">Maintain daily dashboards and share insights proactively.</li> </ul> 2. Agency Management with Accountability <ul> <li style="margin-top:16px">Act as the internal point person for our performance marketing agency.</li> <li>Push for experimentation, creative–media alignment, and deeper campaign optimisation.</li> <li style="margin-bottom:16px">Ensure accountability around budgets, timelines, and performance targets.</li> </ul> 3. Creative Alignment + Experimentation <ul> <li style="margin-top:16px">Work closely with the in-house creative team to build high-performing assets:

<ul style="list-style-type:circle">
	<li><span style="font-size:11pt"><span style="color:#212529"><span style="line-height:normal"><span style="tab-stops:list 72.0pt"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.5pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Static + video ads</span></span></span></span></span></span></span></span></li>
	<li><span style="font-size:11pt"><span style="color:#212529"><span style="line-height:normal"><span style="tab-stops:list 72.0pt"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.5pt"><span style="font-family:&quot;Arial&quot;,sans-serif">UGC-style content</span></span></span></span></span></span></span></span></li>
	<li><span style="font-size:11pt"><span style="color:#212529"><span style="line-height:normal"><span style="tab-stops:list 72.0pt"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.5pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Landing pages</span></span></span></span></span></span></span></span></li>
	<li><span style="font-size:11pt"><span style="color:#212529"><span style="line-height:normal"><span style="tab-stops:list 72.0pt"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.5pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Funnels and variations</span></span></span></span></span></span></span></span></li>
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<li style="margin-bottom:16px"><span style="font-size:11pt"><span style="color:#212529"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.5pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Provide sharp feedback on what is working (and what isn&rsquo;t).</span></span></span></span></span></span></span></span></li>

</ul> 4. D2C Funnel & Retention Ownership <ul> <li style="margin-top:16px">Build and maintain CRM flows: email, SMS, WhatsApp, post-purchase journeys.</li> <li>Identify funnel bottlenecks and collaborate on CRO improvements.</li> <li style="margin-bottom:16px">Drive repeat purchase strategies and loyalty interventions.</li> </ul> 5. Marketplace (Amazon) Growth <ul> <li style="margin-top:16px">Own Amazon catalogue hygiene, PDP optimisation, and conversion improvements.</li> <li>Lead keyword planning, sponsored ads strategy, promotions, and ranking improvement tactics.</li> <li style="margin-bottom:16px">Monitor reviews, inventory coordination cues, and platform-specific insights.</li> </ul> 6. Growth Analysis & Experimentation <ul> <li style="margin-top:16px">Run structured A/B tests for audiences, creatives, bidding strategies, and landing pages.</li> <li style="margin-bottom:16px">Build hypotheses, track results, and make data-backed recommendations.</li> </ul> 7. Cross-functional Growth Collaboration <ul> <li style="margin-top:16px">Work with product, creative, and ops teams for launch coordination.</li> <li style="margin-bottom:16px">Feed category insights into product and brand strategy.</li> </ul> <div align="center" style="text-align:center"> <hr align="center" size="2" width="100%" /></div> Who You Are (Skills & Experience) Required <ul> <li style="margin-top:16px">3–6 years of performance marketing experience in a D2C or consumer brand.</li> <li>Strong hands-on experience with Amazon Advertising + Meta/Google for D2C.</li> <li>Ability to manage agencies while maintaining clear internal ownership.</li> <li>Strong understanding of growth metrics (CAC, ROAS, MER, payback, LTV).</li> <li>Experience with CRM, email flows, and retention strategies.</li> <li>Highly analytical with the ability to convert data into insight-driven decisions.</li> <li style="margin-bottom:16px">Strong organisation, communication, and cross-functional collaboration skills.</li> </ul> Bonus <ul> <li style="margin-top:16px">Experience with Quick Commerce (Blinkit, Zepto, Instamart).</li> <li>Prior launch-phase or early-stage startup experience.</li> <li>Understanding of CRO and landing page optimisation.</li> <li style="margin-bottom:16px">Exposure to marketplace strategy beyond Amazon (Flipkart, Nykaa, etc.).</li> </ul> <div align="center" style="text-align:center"> <hr align="center" size="2" width="100%" /></div> Personality Traits That Will Thrive Here <ul> <li style="margin-top:16px">Data-first thinker who understands what performance signals truly mean.</li> <li>Fast, proactive operator who can run independently without constant direction.</li> <li>Detail-oriented with a sharp eye for anomalies and opportunities.</li> <li>Collaborative communicator who works well with creative, brand, and product teams.</li> <li>Calm and grounded even during high-spend campaigns or launch cycles.</li> <li>Commercially sharp, balancing performance with brand and product realities.</li> <li style="margin-bottom:16px">Experimentative, always looking for new angles, formats, and tests.</li> </ul> <div align="center" style="text-align:center"> <hr align="center" size="2" width="100%" /></div> Non-negotiables <ul> <li style="margin-top:16px">Location: Bangalore</li> <li>Hybrid: Minimum 3 days/week in office</li> <li>Marketplace + D2C expertise: Must have meaningful hands-on experience in both</li> <li>Ownership: Strong accountability and initiative</li> <li style="margin-bottom:16px">Speed: Able to execute, analyse, and iterate quickly</li> </ul>

Job Description

<ul style="list-style-type:circle">
	<li><span style="font-size:11pt"><span style="color:#212529"><span style="line-height:normal"><span style="tab-stops:list 72.0pt"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.5pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Static + video ads</span></span></span></span></span></span></span></span></li>
	<li><span style="font-size:11pt"><span style="color:#212529"><span style="line-height:normal"><span style="tab-stops:list 72.0pt"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.5pt"><span style="font-family:&quot;Arial&quot;,sans-serif">UGC-style content</span></span></span></span></span></span></span></span></li>
	<li><span style="font-size:11pt"><span style="color:#212529"><span style="line-height:normal"><span style="tab-stops:list 72.0pt"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.5pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Landing pages</span></span></span></span></span></span></span></span></li>
	<li><span style="font-size:11pt"><span style="color:#212529"><span style="line-height:normal"><span style="tab-stops:list 72.0pt"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.5pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Funnels and variations</span></span></span></span></span></span></span></span></li>
</ul>
</li>
<li style="margin-bottom:16px"><span style="font-size:11pt"><span style="color:#212529"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.5pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Provide sharp feedback on what is working (and what isn&rsquo;t).</span></span></span></span></span></span></span></span></li>