Role Overview This is a high-leverage role that sits at the intersection of marketing, product, and business strategy. The Insights Lead will own the full insights engine: data exploration, segmentation, cohort creation, consumer behaviour mapping, survey intelligence, and synthesis of findings into actionable guidance for brand, performance, and product teams. What You’ll Own • Build the insights foundation that guides brand, content, product, and retention strategies. • Run deep-dive analyses to identify cohorts, behavioural shifts, early signals, and long-term patterns. • Design and execute consumer surveys and qualitative studies; translate findings into narrative insights. • Lead segmentation work across demographics, psychographics, motivations, AOV, LTV, and channel behaviour. • Develop frameworks to understand why consumers buy, repeat, drop off, or switch. • Partner with performance, CRM, and product teams to create hypotheses and validate them with data. • Produce dashboards, reports, and presentations that distill complexity into clear strategic direction. • Track competitive intelligence and category trends to identify emerging whitespace. • Build a consumer understanding playbook that becomes the backbone of brand planning and future launches. What Success Looks Like • Marketing decisions are grounded in evidence rather than assumption. • Consumer learning becomes a continuous loop, not a reactive exercise. • Segments and cohorts reveal behaviours that sharpen targeting, messaging, and product development. • The marketing team has a clear view of who the consumer is, what she wants, and how she is evolving. • Insights drive growth, retention, and category leadership. What We’re Looking For • 2 to 4 years of experience in insights, analytics, consulting, CX research, or category strategy. • Strong analytical ability with comfort in SQL, dashboards, cohort tools, and consumer research methods. • Ability to structure ambiguous problems, isolate signals, and communicate findings with clarity. • Experience with DTC or FMCG consumer behaviour datasets is a plus. • Strong narrative ability: can turn data into stories that influence decisions. • Curiosity, intuition, and a bias for connecting dots across data and culture. • A collaborative mindset that works well with marketing, product, and founders. � � Gurugram � � Competitive compensation + high ownership + fast growth