<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">SEO</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">- Own SEO strategy, planning and metrics.</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">- Provide careful oversight of search marketing campaign performance and identify areas of growth and improvement. Report to management and internal team members on account performance.</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">- Stay abreast of industry trends and best practices in search engine optimization.</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">- Work with Content team in generation SEO friendly content.</span></span></span></p> <p style="margin-bottom:11px">&nbsp;</p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">PPC</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">- Manage day-to-day operations of Google AdWords, Amazon, Flipkart, Meta and other leading Ads platforms.</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">- Measure and analyze campaign performance to support continuous optimization efforts.</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">- Tactical campaign development including keyword discovery, bid strategy execution and budget management.</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">- Develop forward-thinking, data-driven account analysis and clear recommendations that align with team goals.</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">- Own cost-per-lead and cost-per-sale optimization focusing on conversion metrics to drive increased campaign ROI.</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">- Determine and execute testing methodologies, reporting requirements, and modeling requirements, to ensure full impact and efficiency of channel efforts.</span></span></span></p>