Key Responsibilities:

• Offline Marketing Strategy Development:
  Design, implement, and manage comprehensive ATL and BTL marketing strategies to enhance brand visibility and market share through offline channels (print, TV, radio, outdoor, events, retail, etc.).
• ATL Campaigns:
  Plan and execute large-scale Above The Line marketing campaigns, including television ads, billboards, print media, and radio promotions, ensuring the brand reaches a broad target audience effectively.
• BTL Campaigns:
  Develop and manage Below The Line marketing initiatives such as targeted promotions, direct consumer engagement, in-store activities, and grassroots campaigns to foster deeper connections with specific customer segments.
• Offline Retail Expansion:
  Drive offline retail expansion strategies by collaborating with sales and retail teams to identify new retail opportunities, negotiate store partnerships, and ensure cohesive brand presentation in new markets.
• Brand Activation & Experiential Marketing:
  Lead brand activation efforts, including organizing and managing events, pop-up stores, product launches, and collaborations with influencers or celebrities. Ensure these initiatives are aligned with brand identity and create meaningful consumer experiences.
• Partnerships & Collaborations:
  Identify and establish partnerships with relevant retail outlets, event organizers, and influencers to maximize brand reach and ensure high visibility across offline touchpoints.
• Cross-functional Collaboration:
  Work closely with creative, retail, and digital teams to ensure that all offline marketing campaigns are consistent with the overall brand message and integrate seamlessly with online efforts.
• Market Research & Consumer Insights:
  Monitor market trends, consumer preferences, and competitive activities to inform offline marketing strategies. Conduct research on new offline marketing channels and expansion opportunities.