Brand Revenue Writer

Company Overview

Company details are not specified.

Job Summary

We are seeking a conversion-minded writer who excels in crafting compelling copy that drives performance across various business channels, including performance ads, websites, retention initiatives, and email marketing. This role is crucial for enhancing our marketing efforts and achieving business objectives by delivering persuasive and engaging content.

Responsibilities

• Write engaging copy for performance marketing, website content, retention strategies, and email campaigns.
• Craft persuasive product detail page (PDP) copy, in-clinic materials, and promotional copy for sales and product activations.
• Develop sharp hooks and calls-to-action (CTAs); continuously test and iterate on content to maximize conversions.
• Drive key performance indicators (KPIs) including Click-Through Rate (CTR), hook rate, view-through rate, conversion rate, and open rate.

Qualifications

• 3–5 years of experience in performance, Direct-to-Consumer (D2C), or direct-response copywriting.
• Proven track record of writing for conversion, with a strong comfort level in analyzing data and conducting tests.
• Ability to produce tight, persuasive writing under specified constraints.
• Experience in the beauty or D2C sectors is a plus.

Preferred Skills

• Strong understanding of digital marketing principles.
• Familiarity with A/B testing and analytics tools.
• Creativity and innovation in content creation.

Experience

• Minimum of 3–5 years in relevant roles focused on performance and direct-response writing.

Environment

Typical work setting and location are not specified.

Salary

Estimated salary range: ₹10–15 LPA.

Growth Opportunities

Potential career advancement opportunities within the company are not specified.

Benefits

Offered benefits such as insurance, paid leave, and work policies are not specified.