Senior Brand Manager, Duroflex

Company Overview

At Duroflex, we're driven by a passion for comfort and a mission to help people sleep better. With over 60 years of expertise, we've established ourselves as leaders in India's sleep and comfort industry. Our comprehensive range includes mattresses, pillows, accessories, and furniture, all crafted with quality, comfort, and innovation in mind. We are committed to making comfort accessible to everyone, with a growing presence across India through retail stores, exclusive showrooms, multi-brand outlets, and online platforms. Joining Duroflex means becoming part of a team that values: Passion for comfort, Openness and Acceptance, Innovation and Excellence. Together, we're creating a world-class sleep and comfort brand that makes a real impact on people's lives.

Job Summary

We are looking for a consumer-obsessed marketer who believes great brands are built on deep human understanding, exceptional creativity, and consistent execution. As the Senior Brand Manager, you will shape Duroflex's brand strategy by translating consumer insights into compelling communication, product stories, and category-defining campaigns. Additionally, you will lead the consumer understanding agenda for the brand while partnering with Product, Creative, Media, Retail, PR, and Sales teams to deliver a consistent and premium brand experience across every consumer touchpoint.

Responsibilities

• Consumer Understanding and Brand Strategy:

  • Own the consumer understanding agenda for Duroflex through qualitative and quantitative research.
  • Identify emerging consumer needs, category shifts, and cultural trends that shape the brand's future.
  • Translate consumer insights into actionable strategies for communication, product development, and retail experience.
  • Build and continuously evolve consumer personas, Jobs-to-be-Done frameworks, and category understanding.
  • Partner with leadership to shape long-term brand strategy and positioning.

• Creative Strategy and Brand Communication:

  • Lead the development of insight-led creative strategies across campaigns, launches, and retail communication.
  • Write inspiring creative briefs rooted in strong consumer understanding.
  • Collaborate with creative agencies and internal teams to develop distinctive campaigns across various channels.
  • Ensure consistency in Duroflex's visual and verbal identity across all touchpoints.
  • Champion premium aesthetics while providing thoughtful creative direction to enhance communication quality.

• Integrated Brand Campaigns:

  • Oversee planning and execution of integrated campaigns across multiple media channels.
  • Ensure campaigns deliver both short-term commercial outcomes and long-term brand equity.
  • Partner with Media teams to tailor creative ideas for specific platforms.

• Innovation & Product Launches:

  • Collaborate with Product and Innovation teams to identify whitespace opportunities and validate concepts.
  • Lead go-to-market strategies for new product launches rooted in consumer needs.

• Brand Performance and Learning:

  • Track brand health metrics and evaluate campaign effectiveness using both consumer feedback and performance data.
  • Monitor market trends and convert learnings into actionable recommendations.

Qualifications

• Educational Qualifications:

  • MBA/PGDM from a leading institute.

• Experience:

  • 6-9 years of experience in Brand Marketing across FMCG, FMCD, Consumer Durables, Lifestyle, Furniture, or D2C brands.
  • Experience building premium consumer brands is preferred.
  • Exposure to omnichannel businesses and integrated marketing is an advantage.

• Skills and Competencies:

  • Consumer-first mindset with the ability to uncover motivations and translate insights into brand strategies.
  • Strong creative and aesthetic judgement particularly in storytelling, design aesthetics, and communication.
  • Experience in shaping brand positioning and integrated campaigns that build long-term brand equity.
  • Knowledge of ATL, Digital, Performance Marketing, Influencer Marketing, and Content ecosystems.
  • Commercial orientation with the ability to balance creativity with business outcomes using data and consumer insights.

Preferred Skills

• Experience with omnichannel marketing and comprehensive consumer engagement strategies.
• Familiarity with digital marketing tools and platforms to enhance brand presence online.

Experience

A minimum of 6-9 years in brand marketing, preferably in industries related to FMCG, consumer durables, lifestyle, or furniture.

Environment

This position is based in Bangalore with a 5-day work from office structure. A collaborative environment that values creativity and inclusiveness.

Salary

Salary is competitive and includes performance-based incentives.

Growth Opportunities

Exciting career growth opportunities within a dynamic team and clear career path in an industry-leading organization.

Benefits

• Opportunity for ongoing professional development through training programs, workshops, and conferences.
• Supportive and collaborative work environment that encourages innovation and creativity.