Sales Officer

Company Overview

Not specified

Job Summary

The Sales Officer is responsible for driving primary and secondary sales in the assigned territory while managing distributor relations, expanding retail outlets, ensuring product availability, and executing company sales strategies. This role aims to achieve sales targets and cultivate strong relationships with distributors and retailers.

Responsibilities

• Sales & Business Development

  • Achieve monthly, quarterly, and annual sales targets.
  • Drive secondary sales through distributor salesmen and market coverage.
  • Increase numeric and weighted distribution in the assigned territory.
  • Identify and appoint new retail outlets and distributors wherever necessary.
  • Ensure successful launch and placement of new products.

• Distributor Management

  • Manage distributor operations to ensure optimum inventory levels.
  • Monitor stock availability and minimize stock-outs.
  • Support distributors in achieving sales and collection targets.
  • Review distributor performance and recommend corrective actions.

• Market Execution

  • Conduct regular market visits with distributor sales representatives.
  • Ensure availability of all Stock Keeping Units (SKUs) across retail outlets.
  • Improve product visibility through merchandising and Point of Sale Materials (POSM) deployment.
  • Execute trade schemes, consumer promotions, and in-store activations.
  • Monitor product freshness and ensure First In, First Out (FIFO) compliance.

• Retailer Relationship Management

  • Build strong relationships with retailers and key customers.
  • Resolve retailer grievances promptly.
  • Increase outlet productivity through regular engagement and order generation.

• Market Intelligence

  • Track competitor activities, pricing, promotions, and new product launches.
  • Share market insights and customer feedback with the reporting manager.
  • Identify growth opportunities within the assigned territory.

• Collections & Reporting

  • Maintain Daily Sales Reports (DSR), beat plans, and expense statements.
  • Submit sales reports, market feedback, and business updates in a timely manner.

Qualifications

• Education: Graduate in any discipline.
• Experience: 3–5 years of experience in FMCG General Trade Sales, preferably in the Confectionery, Bakery, Cake, Foods, or Snacks industry.
• Skills:
  • Strong knowledge of distributor management and retail execution.
  • Excellent communication, negotiation, and interpersonal skills.
  • Willingness to travel extensively within the assigned territory.
  • Valid two-wheeler driving license.

Preferred Skills

• Sales negotiation skills.
• Strong abilities in distributor management and retail execution.
• Competence in territory planning and relationship management.
• Problem-solving and analytical thinking capabilities.
• Proficient in MS Excel and sales reporting.
• Result-oriented with strong execution capability.

Experience

• 3–5 years of experience in FMCG General Trade Sales, with a preference for the Cake/Confectionery industry.

Environment

• The role requires extensive travel within the assigned territory and entails working in various retail environments.

Salary

• Approximately ₹30,000 per month as take-home salary, along with PF and statutory benefits as per company policy, travel allowance (TA/DA) as applicable, and performance-based incentives.

Growth Opportunities

Not specified

Benefits

• PF and statutory benefits as per company policy.
• Travel Allowance (TA/DA) as applicable.
• Performance-based incentives.