Content Lead

Company Overview

Details regarding the company, its industry, and culture are not provided.

Job Summary

We are looking for a creative and strategic Content Lead to drive the brand's content vision and execution across digital and offline channels. The ideal candidate will be responsible for developing content strategies, managing content creation, ensuring brand consistency, and leading a team of writers, designers, and content creators to deliver engaging and impactful content that supports business objectives.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with marketing and business goals.
• Lead the creation of high-quality content across websites, blogs, social media, email marketing, video scripts, marketing collateral, and other communication channels.
• Manage the content calendar and ensure timely delivery of content campaigns.
• Collaborate with Brand, Social Media, Performance Marketing, Design, PR, and Product teams to create integrated campaigns.
• Establish and maintain brand voice, tone, and messaging consistency across all platforms.
• Oversee content production, editing, proofreading, and quality assurance processes.
• Analyze content performance metrics and optimize strategies based on insights and audience behavior.
• Conduct content audits and identify opportunities to improve engagement, traffic, and conversions.
• Stay updated with industry trends, content marketing best practices, and emerging digital platforms.
• Manage and mentor content writers, freelancers, agencies, and other creative resources.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Mass Media, or a related field.
• 5–8 years of experience in Content Marketing, Content Strategy, Editorial, or related roles.
• Proven experience leading content initiatives and managing content teams.
• Excellent writing, editing, storytelling, and communication skills.
• Strong understanding of content marketing, Search Engine Optimization (SEO), social media, and digital marketing.
• Experience with content management systems (CMS) and analytics tools.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.

Preferred Skills

• Experience working with Direct-to-Consumer (D2C), Fast-Moving Consumer Goods (FMCG), E-commerce, Consumer Brands, or Digital-First organizations.
• Knowledge of SEO tools, content analytics platforms, and AI-assisted content creation tools.
• Basic understanding of video content production and visual storytelling.
• Experience in campaign planning and integrated marketing communications.

Experience

• 5–8 years of relevant experience is required.

Environment

• The position is a Full-Time role located in Mumbai.

Salary

• Compensation will be as per company standards and candidate experience.

Growth Opportunities

Details regarding potential career advancement opportunities are not provided.

Benefits

Details regarding offered benefits are not provided.