Creative Director - Copy

Company Overview

Plum is one of India’s science-first, vegan, premium beauty brands with a strong portfolio of skincare and haircare products. By smartly combining research-backed actives with the chemistry of botanical ingredients, Plum creates formulas that truly resonate. At the heart of everything, Plum has a simple message: "We have chemistry - with each other, with our product & especially with our customer." The brand is driven by a strong leadership and investor team, focused on building value for people, the planet, and profit-sharing participants.

Job Summary

The Creative Director – Copywriter will own Plum's copy and communication across various consumer touchpoints. This role entails creative strategy, ideation, and hands-on execution encompassing social media, advertising, digital platforms, product naming, and broader brand communication. The individual will closely collaborate with the Brand Lead and may also mentor or manage junior creative talent as the team expands.

Responsibilities

• Own the brand's copy and communication, developing concepts and content across social media, campaigns, advertisements, websites, landing pages, product pages, and brand collaterals.
• Lead product and campaign naming, taglines, and messaging, translating brand strategy into sharp, differentiated, and engaging communication.
• Develop both short-form and long-form content while maintaining a consistent brand voice across channels.
• Partner with brand, marketing, and design teams to take ideas from concept to execution and ensure high-quality output.
• Stay current with cultural trends, consumer behavior, and evolving digital formats to bring fresh ideas to the brand.
• Work as a hands-on individual contributor, taking ownership of projects and mentoring junior creative resources where required.

Qualifications

• 6+ years of experience in copywriting, creative, brand communication, or a related role, with exceptional writing, storytelling, and conceptualization skills.
• Strong passion for writing, ideas, and brand building, with the ability to balance strategic thinking with hands-on execution.
• Experience working independently, taking ownership of projects, and collaborating effectively with cross-functional teams.
• Strong understanding of consumer communication, digital content, and brand voice.

Preferred Skills

• Experience in a D2C (Direct to Consumer)/consumer brand or creative/advertising agency, particularly in social-first and digital-led environments.
• Hands-on experience across product naming, advertising, website content, campaigns, and broader brand communication.
• Prior experience mentoring or managing junior creative talent is a plus.

Experience

• Minimum of 6 years of relevant experience in copywriting, creative, brand communication, or a related role.

Environment

• Location: Thane, Mumbai (On-site)
• Working Days: 5 Days (Monday to Friday)
• Role Type: Individual Contributor
• Reporting To: Brand Lead

Salary

Estimated salary range: Not specified.

Growth Opportunities

• Opportunities for mentoring junior creative talent as the team grows.

Benefits

• Not specified.