Product and Marketing Analyst | Scrabble & Jigsaw

Posted on October 9, 2023

Job Description

<a name="_5x0d5h95i329"></a>Product & Marketing Analyst <h1 style="border:none; margin-top:32px"><a name="_jk8hye7s9rlr"></a>JOB DESCRIPTION</h1> As a Product and Marketing Analyst at Officebanao, you will be pivotal in optimizing our marketing efforts by gathering and analysing data, tracking campaign performance, and providing insights to drive decision-making. You will collaborate with cross-functional teams to ensure that our marketing initiatives are effective and aligned with our business goals. <h1 style="margin-top:32px"><a name="_oymnw3nlvwib"></a>KEY RESPONSIBILITIES</h1> <ul> <li style="margin-top:13px">Data Analysis: Collect, analyze, and interpret marketing data to identify trends, patterns, and areas for improvement.</li> <li>Data Correctness: Work closely with the Tech team to ensure that data is tracked and stored accurately and in the correct format.</li> <li>Product Performance: Evaluate the performance of existing products, identify areas for improvement, and make recommendations for product enhancements.</li> <li>Campaign Performance: Monitor and evaluate the performance of marketing campaigns across various channels (digital, social media, email, etc.).</li> <li>Customer Segmentation: Develop and refine customer segmentation strategies to target specific audience segments effectively.</li> <li>ROI Measurement: Calculate and report on the return on investment (ROI) for marketing campaigns.</li> <li>Reporting: Generate regular reports and dashboards to communicate key insights and findings to stakeholders.</li> <li>Recommendations: Provide actionable recommendations for optimizing marketing strategies and improving campaign performance.</li> </ul> <h1 style="border:none; margin-top:32px"><a name="_c5rpsdy8g2ak"></a>QUALIFICATIONS</h1> <ul> <li style="border:none; margin-top:13px">2-4 years of experience in product analysis, marketing analysis, or a similar role</li> <li style="border:none">Strong analytical skills with proficiency in data analysis tools and techniques</li> <li style="border:none">Excellent communication skills, both written and verbal</li> <li style="border:none">Ability to work collaboratively in a fast-paced, dynamic environment</li> <li style="border:none">Detail-oriented and highly organized</li> <li style="border:none">Knowledge of industry-specific trends and best practices is a plus</li> <li style="border:none">Proficiency in data visualization tools (e.g., Tableau, Power BI) is a plus</li> </ul>

Job Description