Designation: Junior Copywriter/Content Writer 

Location: Noida ( Full time in-office)

Company: Luxmi Estate (Owner of brands - Luxmi Tea & Makaibari)

About the Role:

We’re looking for a Copywriter/ Content Writer to join two of India’s most storied tea brands - Luxmi Tea and Makaibari.

In this role, you’ll work on shaping how a legacy brand with a lot of history can show up in new formats across new age channels. You will own the entire content spectrum across e-commerce, D2C, social media, and also work on large formats like a tea table book, brand history, PR,  storytelling inside the store, and more. The role sits at the intersection of creativity and business impact.

This role is ideal for somebody who can straddle across romanticized storytelling and hooks for Instagram Reels.  

What will you do:

1. Content ideation and execution

   Own ideation for social media content and brand campaigns

   Participate in campaign development, from early concepts to final execution

   Take 100% ownership of executing all content and copywriting tasks with zero error

2. Platforms to be worked on

   Write copy for Reels, short-form videos, and Meta-first scripts

   Create and optimize e-commerce content, including product descriptions, listings, and A+ content

   Create and optimize all website content

   Work on offline brand assets like in-store merchandising, event material, promotion material as well as PR-ready articles

3. Cross-functional Collaboration

   Work closely with designers and to build visually strong, idea-led creatives

   Collaborate with performance and e-commerce teams to align content with platform best practices and conversion goals

Who are we looking for:-

1-4 years of experience as a writer/copywriter in a creative agency or in-house team


Background in media, advertising, journalism, or a related field is an added advantage


Strong command over written and spoken English


Ability to write both high-performing short-form copy and longer, structured content


Solid understanding of social platforms, especially Meta, along with familiarity with e-commerce platforms like Amazon


Actively plugged into trends, with the ability to translate emerging formats and cultural shifts into relevant brand content 


Ability to balance speed with quality - creating content that is both timely and well-crafted


Experience with an online-first brand is mandatory