Key Responsibilities:
• Plan, implement and manage public relations strategies
• Organize and manage various Public Relations activities
• Measure performance of each activity and event
• Determine KPIs for PR
• Measure and produce reports on PR KPIs and each PR campaign
• use different channels to optimize campaign's reach and success
• Work with marketing team to ensure match with the corporate brand
• Arrange and coordinate interviews
• Research and gather opportunities for sponsorships
• Build and maintain relationships with journalists, influencers and politicians
• Stay up to date with PR and industry trends and best practice