Job Description
<p style="text-align:justify"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:normal"><span lang="EN-US">About Esca Consumer Health</span></span></span></p>
<p style="text-align:justify"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:normal"><span lang="EN-US">At Esca, we are on a mission to empower modern lifestyles with clean, conscious, and science-backed wellness products — starting with kids and families. As a new-age consumer health brand, we believe in preventive care, innovation, and building communities that care about health and well-being.</span></span></span></p>
<p style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-US" style="font-size:13.5pt"><span style="font-family:"Times New Roman",serif">Key Responsibilities</span></span></b></span></span></span></p>
<p style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">We are looking for a data-driven and execution-focused Growth Marketing Manager who will lead growth across D2C channels (website) and eCommerce (Amazon, Flipkart, etc.). & Q-Comm marketplaces. You’ll own end-to-end performance marketing, drive customer acquisition, and scale revenue through measurable experiments.</span></span></span></span></span></p>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">D2C Website Growth</span></span></b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Own paid campaigns across Meta (Facebook/Instagram), Google (Search/Shopping/YouTube), and Programmatic</span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Optimize performance marketing KPIs: CAC, ROAS, CTR, CVR, AOV</span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Work with designers/content team to develop high-converting ad creatives and landing pages</span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Manage website funnel performance and execute CRO (Conversion Rate Optimization) strategies</span></span></span></span></span></span></li>
</ul>
<div style="margin-bottom:11px"><b style="font-family: Calibri, sans-serif; font-size: 11pt;"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Marketplace Growth</span></span></b></div>
<div style="margin-bottom:11px">
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Own and grow brand presence on Amazon, Flipkart & other marketplaces</span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Run Amazon Ads, optimize A+ content, manage listings, and execute deals/discounts</span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Coordinate with marketplace managers to plan for sales events and category growth</span></span></span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Data Analytics</span></span></b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Set up and monitor dashboards using GA4, Looker Studio, Shopify Analytics</span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Track end-to-end funnel and consumer journey</span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Generate weekly/monthly reports with actionable insights</span></span></span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Retention and Lifecycle Marketing</span></span></b></span></span></span></p>
<ul>
<li style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Plan and run email/SMS campaigns via tools like Klaviyo/WebEngage</span></span></span></span></span></span></li>
<li style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Create customer segments for retargeting and reactivation</span></span></span></span></span></span></li>
<li style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Support loyalty programs, subscriptions, and referral campaigns</span></span></span></span></span></span></li>
</ul>
<p style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Growth Experiments</span></span></b></span></span></span></p>
<ul>
<li style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Test new acquisition channels (influencer-to-performance, affiliate marketing, etc.)</span></span></span></span></span></span></li>
<li style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Run A/B tests on creatives, landing pages, and CTAs</span></span></span></span></span></span></li>
<li style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Collaborate with product and tech teams on growth loops and product-led marketing</span></span></span></span></span></span></li>
</ul>
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<p style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-US" style="font-size:13.5pt"><span style="font-family:"Times New Roman",serif">Requirements</span></span></b></span></span></span></p>
<ul>
<li style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Prior experience working with <b>D2C</b> brands or wellness/consumer health brands is <b>highly preferred</b></span></span></span></span></span></span></li>
<li style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Strong understanding of digital + offline marketing tools and platforms</span></span></span></span></span></span></li>
<li style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Excellent creative judgment, content sensibility, and a consumer-first mindset</span></span></span></span></span></span></li>
<li style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Ability to work cross-functionally with product, design, sales, and tech teams</span></span></span></span></span></span></li>
<li style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">A storyteller with an eye for aesthetics and ear for consumer trends</span></span></span></span></span></span></li>
</ul>
</div>
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