Marketing Lead | Scrabble & Jigsaw
Posted on July 8, 2024
Job Description
<div>Key responsibilities:</div>
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<div>• Manage social media and online presence</div>
<div>o Create or get created content, such as blogs, founder testimonials, fund activities, and investment announcements, through freelancers</div>
<div>o Post through channels – LinkedIn and X; monitor and grow engagement</div>
<div>o Track updates and mentions related to team, portfolio companies, and their founders and amplify relevant ones</div>
<div>o Ensure website stays updated and improvements are continuously made</div>
<div>o Manage brand assets – collaterals, templates, and marketing databases</div>
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<div>• Community building</div>
<div>o Create platforms/ opportunities to facilitate connection among various stakeholders – founders, experts, investors, and the broader startup ecosystem to expand community and deepen engagement</div>
<div>o Conceptualize and organize, in coordination with administration team, virtual and inperson events such as industry mixers, breakfast meetings, expert sessions, and portfolio get togethers</div>
<div>o Send regular updates on fund activities to portfolio companies, such as through newsletters</div>
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<div>• Brand building</div>
<div>o Identify and execute opportunities to strengthen the brand</div>
<div>o Launch and lead initiatives such as podcasts, corporate governance day o Coordinate with PR agencies and media covering startup ecosystem</div>
<div>o Identify and secure speaking opportunities for IEVF leadership at startup conferences and events</div>
<div>o Work cohesively IEVF’s investment and operations team for execution</div>
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<div>• Portfolio support</div>
<div>o Identify opportunities related to hiring, marketing, and policy and government relations for portfolio companies and make those accessible to them</div>
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<div>Qualifications and requirements:</div>
<div>• 6-8 years of experience in marketing, especially digital, brand building, communications, content creation, event management, and community development</div>
<div>• Entrepreneurial approach</div>
<div>• Problem solving skills</div>
<div>• Data oriented mindset and structured working</div>
<div>• Strong people skills</div>
<div>• Passion to work with founders</div>
<div>• Familiarity with technology and startup ecosystem</div>
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