Performance Marketing Manager | Scrabble & Jigsaw
Posted on November 23, 2025
Job Description
<p>Performance Marketing Manager JD</p>
<p>Location - Hybrid in Bengaluru</p>
<p>About Factors.ai</p>
<p>Factors.ai is a B2B marketing analytics and attribution platform that helps revenue teams understand</p>
<p>which campaigns and touchpoints drive pipeline and revenue. The platform unifies marketing and sales</p>
<p>data provides clear attribution insights and helps teams optimise spend improve ROAS and make faster</p>
<p>data driven decisions</p>
<p>Role Overview</p>
<p>We are looking for a performance marketing professional with 3+ years of experience in B2B SaaS. The</p>
<p>ideal candidate has strong expertise in Google Ads and LinkedIn Ads and can run campaigns end to end.</p>
<p>Experience with Meta Ads and copywriting is a strong plus. The candidate should be managing a spend</p>
<p>of around 100k dollars and must be comfortable running campaigns for the US market</p>
<p>Key Responsibilities</p>
<p>• Manage end to end performance marketing across Google Ads and LinkedIn Ads</p>
<p>• Plan allocate and optimise a monthly performance budget of approx 100k dollars</p>
<p>• Build and optimise campaigns focused on US based demand generation</p>
<p>• Create keyword strategies audience segmentation and funnel based targeting</p>
<p>• Write ad copies landing page briefs and testing variations</p>
<p>• Run experiments across creatives messaging and audiences</p>
<p>• Collaborate with product marketing and sales to align messaging with ICP needs</p>
<p>• Track performance and present weekly and monthly insights on spend CAC and ROI</p>
<p>• Maintain clean dashboards and ensure accurate attribution using tools</p>
<p>• Stay updated on new ad formats platform changes and best practices</p>
<p>Must Have Experience</p>
<p>• 3-8 years in performance marketing for B2B SaaS</p>
<p>• Strong hands on experience with Google Ads and LinkedIn Ads</p>
<p>• Experience managing budgets of approx 100k dollars</p>
<p>• Experience running campaigns for the US market</p>
<p>• Strong analytical skills and comfort with dashboards and attribution tools</p>
<p>• Ability to write clear and effective ad copy</p>
<p>Good to Have</p>
<p>• Experience with Meta Ads</p>
<p>• Experience working on landing page structures and conversion messaging</p>
<p>• Familiarity with attribution platforms such as Factors.ai</p>
<p>Location and Work Model</p>
<p>• Hybrid role based in Bengaluru</p>