Chief Marketing Officer (CMO)

Company Overview

Tynor is a leading organization in the consumer health and medtech industry, specializing in prescription (Rx) products such as nebulizers, hearing aids, and orthopedic peripherals including medical-grade spinal and knee braces. The company focuses on innovative solutions and enhancing patient care through effective marketing strategies.

Job Summary

The Chief Marketing Officer (CMO) will play a critical role in leading marketing initiatives for Tynor. This position requires a marketing leader with a proven track record in the B2B2C model within the consumer health and medtech sectors. The CMO will develop strategies aimed at brand building, enhancing product recall, and encouraging repeat purchases, particularly for Rx-driven business models.

Responsibilities

• Develop and implement comprehensive marketing strategies for Rx products, ensuring alignment with organizational goals.
• Drive brand awareness and product positioning in multi-geography markets.
• Leverage existing doctor/pharmacy networks to penetrate markets effectively.
• Foster collaboration with sales and product development teams to ensure successful product launches.
• Manage both online and offline marketing channels to enhance market presence (e.g., Amazon and retail outlets).
• Analyze market trends and consumer insights to guide promotional activities.

Qualifications

• Proven experience in a marketing leadership role within the medtech or consumer health industry.
• In-depth knowledge of Rx-driven business models, specifically related to orthopedic products.
• Strong understanding of market penetration strategies and consumer behavior in healthcare.
• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Experience with medical grade products such as spinal/knee braces, nebulizers, and hearing aids.
• Excellent leadership, communication, and analytical skills.

Preferred Skills

• Experience with companies like Zydus, IPCA, Alkem, or Sun Pharma.
• Familiarity with digital marketing strategies and e-commerce platforms.
• Multi-geography marketing experience.

Experience

• Minimum of 10+ years of experience in marketing within the medtech or consumer health sectors.
• Prior experience in managing marketing strategies for prescription-driven products.

Environment

The typical work setting will be a hybrid model, allowing for both remote and in-office flexibility, depending on project needs. The role may require travel to various geographic locations to engage with healthcare professionals and establish market presence.

Growth Opportunities

The CMO role presents significant opportunities for career advancement within Tynor, including the potential to influence company direction and expansion efforts within the medtech industry.

Benefits

• Competitive salary and performance bonuses.
• Health and wellness programs.
• Professional development opportunities.