Assistant Manager- Digital Media | Scrabble
Posted on October 20, 2025
Job Description
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,"sans-serif""><b>Key Responsibilities</b></span></span></span></p>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,"sans-serif""><b>1. Digital Campaign Execution</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list .5in"><span style="line-height:107%"><span style="font-family:Calibri,"sans-serif"">Assist in planning and execution of paid media campaigns across Google, Meta, YouTube, programmatic, and affiliate platforms.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list .5in"><span style="line-height:107%"><span style="font-family:Calibri,"sans-serif"">Work closely with the Senior Manager and media agency to manage daily budgets, pacing, and optimisations.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list .5in"><span style="line-height:107%"><span style="font-family:Calibri,"sans-serif"">Support in setting up campaigns, audiences, UTM tagging, and conversion tracking.</span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,"sans-serif""><b>2. Performance Monitoring & Optimisation</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list .5in"><span style="line-height:107%"><span style="font-family:Calibri,"sans-serif"">Track key campaign metrics (CTR, CVR, CPL, CPA, ROAS) and prepare weekly/monthly reports.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list .5in"><span style="line-height:107%"><span style="font-family:Calibri,"sans-serif"">Analyse creative performance and audience insights to recommend improvements.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list .5in"><span style="line-height:107%"><span style="font-family:Calibri,"sans-serif"">Run A/B tests on ad creatives, landing pages, and targeting to improve results.</span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,"sans-serif""><b>3. Hyperlocal & Retail Media Support</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list .5in"><span style="line-height:107%"><span style="font-family:Calibri,"sans-serif"">Execute hyperlocal campaigns for store openings, events, and weekend activations.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list .5in"><span style="line-height:107%"><span style="font-family:Calibri,"sans-serif"">Manage Google Business Profiles: update offers, photos, posts, and Q&As, ensuring high ranking for “near me” searches.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list .5in"><span style="line-height:107%"><span style="font-family:Calibri,"sans-serif"">Monitor call-driving, direction clicks, and store-visit metrics and highlight improvement opportunities.</span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,"sans-serif""><b>4. Reputation & Review Management</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list .5in"><span style="line-height:107%"><span style="font-family:Calibri,"sans-serif"">Support post-purchase review generation across GBP and other platforms.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list .5in"><span style="line-height:107%"><span style="font-family:Calibri,"sans-serif"">Monitor ratings and reviews, flag critical feedback, and ensure timely responses in coordination with the CX team.</span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,"sans-serif""><b>5. Cross-Functional Collaboration</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list .5in"><span style="line-height:107%"><span style="font-family:Calibri,"sans-serif"">Work with creative, content, and CRM teams to ensure campaigns align with messaging and lifecycle journeys.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list .5in"><span style="line-height:107%"><span style="font-family:Calibri,"sans-serif"">Support coordination between internal stakeholders and external agencies.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list .5in"><span style="line-height:107%"><span style="font-family:Calibri,"sans-serif"">Stay updated on digital trends, ad formats, and new platform betas.</span></span></span></span></li>
</ul>
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