Key Responsibilities

1. Digital Campaign Execution

• Assist in planning and execution of paid media campaigns across Google, Meta, YouTube, programmatic, and affiliate platforms.
• Work closely with the Senior Manager and media agency to manage daily budgets, pacing, and optimisations.
• Support in setting up campaigns, audiences, UTM tagging, and conversion tracking.

2. Performance Monitoring & Optimisation

• Track key campaign metrics (CTR, CVR, CPL, CPA, ROAS) and prepare weekly/monthly reports.
• Analyse creative performance and audience insights to recommend improvements.
• Run A/B tests on ad creatives, landing pages, and targeting to improve results.

3. Hyperlocal & Retail Media Support

• Execute hyperlocal campaigns for store openings, events, and weekend activations.
• Manage Google Business Profiles: update offers, photos, posts, and Q&As, ensuring high ranking for “near me” searches.
• Monitor call-driving, direction clicks, and store-visit metrics and highlight improvement opportunities.

4. Reputation & Review Management

• Support post-purchase review generation across GBP and other platforms.
• Monitor ratings and reviews, flag critical feedback, and ensure timely responses in coordination with the CX team.

5. Cross-Functional Collaboration

• Work with creative, content, and CRM teams to ensure campaigns align with messaging and lifecycle journeys.
• Support coordination between internal stakeholders and external agencies.
• Stay updated on digital trends, ad formats, and new platform betas.