Background
DrinkPrime is a subscription-based drinking water solution that began as a response to the unreliable supply of
safe drinking water across Urban India. Over time we have evolved into an organisation that is driven by a
singular mission, to change the way people think about the water they drink. Through our subscription-based
model, we provide customers with water purifiers that use integrated technology to help them monitor the
quality of the water they consume every day.
At DrinkPrime, we are on a mission to make safe drinking water accessible and affordable to every resident in
India. We are backed by Tier 1 VCs like Seqouia and Omidiyar and many prominent angels. They believe in the
vision, mission and the team of DrinkPrime. With our tech first approach, we are taking up this audacious
mission and believe in solving it. Be a part of history and join us. We can solve this problem together.
More information about us and our work can be found at www.drinkprime.in
Key Responsibilities
1. Own end-to-end execution, measurement, reporting and optimization of Google Facebook campaigns with
goals to increase transactions, new users, acquired via Ad manager and AdWords
2. Responsible for the vision, strategy, and execution of acquisition campaigns across all the digital platforms
like Facebook, Google, YouTube, LinkedIn, Outbrain, Bing, etc.)
3. Execute full-funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting,
optimization, and reporting
4. Consistently monitoring campaign performance and results, and sharing these results with the creative and
strategic teams along with recommendations to further optimize content
5. Budget planning & ensuring the budget is wisely allocated across different marketing channels to achieve
maximum ROI
6. Forecast monthly, quarterly, annual acquisition numbers and costs.
7. Planning and running AB tests for all necessary creatives in the most efficient manner
8. Partner with the creative team and brand marketing to drive ROI through rigorous and systematic creative
and narrative testing, focused on optimization and testing new approaches
9. Handling social media accounts, designing social media calendar, briefing the content and design teams, stay
up to date with social trends and create quality content.
10. Work on creative strategy, come up with ad ideas, and execute them with the help of creative and content
teams.
Skills
1. 7-10 years of experience in Digital Marketing developing and implementing digital marketing strategies
2. Demonstrable experience leading and managing SEM, marketing database, email, social media and/or
display advertising campaigns
3. Knowledge and experience with online marketing tools and best practices
4. 3-5 years of experience on Google Analytics, SEO/SEM, and CRM software
5. Should have managed 1 Cr+ monthly Performance Marketing Budgets
6. Should be analytically strong and a strategic thinker
7. Experience and ability to manage scale (strong knowledge of organized players (Facebook/Google etc) and
Affiliate platforms as well as experience to build fresh Acquisition sources by challenging the status quo.
Qualification
1. Degree in Marketing, Digital technologies or relevant field is a plus(not required)