<div>Key Result Areas (KRAs)</div> <div>&bull; Own and manage end-to-end performance marketing across Meta, Google, and CRM channels, ensuring efficient spend, scalability, and ROI.</div> <div>&bull; Plan and execute full-funnel growth strategies, covering acquisition, consideration, conversion, and retention.</div> <div>&bull; Derive data-backed creative insights by analyzing audience behavior, creatives, hooks, and messaging to improve performance metrics.</div> <div>&bull; Work closely with internal teams (creative, brand, content) and external partners to coordinate ad execution, testing, and optimization processes.</div> <div>&bull; Monitor key performance metrics such as CAC, ROAS, CTR, CVR, and LTV, and continuously optimize campaigns for efficiency and scale.</div> <div>&bull; Build structured testing frameworks for creatives, audiences, and landing experiences to unlock sustainable growth.</div> <div>&bull; Ensure smooth operational flow across ad accounts, reporting, and execution while maintaining high ownership and accountability.</div>