Devising strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales on our online store.
Developing Annual E-Commerce Sales & Marketing Strategies to support sales and P& l Strategy along with creating a strong brand image
Sales & Targets-Working closely with all the channels & doing various activities like marketing campaigns, targeting right product at right time as per the season, ensuring enough inventory for target achievement.
Drive online sales growth through maximizing traffic, conversions and ROI via activations and promotions (Achieve Sales target & related commercial KPI )
Lead all website merchandising and Conversion Rate Optimization (CRO) to maximize online profitability and conversion
Oversee all aspects of online activity including web development, branding, marketing and online sales and promotions
Manage the integration of all aspects of local e-commerce operations, including logistics, customer service, stock and supply chain, IT, and local outsourced partners
Build new strategies with internal partners to drive traffic & customer growth on our E Boutique
Ensure that all local requirements are met in terms of user experience, functionality, packaging, language, etc.
Track digital activities and KPIs through monthly reporting
Partner with Logistics/Supply Chain management, manage stock situation and ensure replenishment rhythms. Ensure proper allocation from HQ, in particular for novelties
Continuously build upon the strong marketing plan for the e-commerce platform ranging from: site activities, advertising, traffic building, sales mix, etc.
Oversee creative direction for web and email content, as well as promotional strategy and implementation
Analyzed site performance and initiated improvements, including merchandising efforts, technical projects, and creative changes
Stock planning & management – Monitoring and measuring sales trends hence, forecasting and mobilizing stocks across portals and sellers in close coordination with the team, to always have a smooth feeder mechanism.
Position and present products in ways that exceed expectations such as conversion, average order value, customer service that add to the overall brand positioning.
Prepare monthly cost centre & product wise P&L and engage business teams and Management to take appropriate action.
