CMO - Food Business | Scrabble

Posted on February 19, 2026

Job Description

CMO / Head of Marketing — AYRA Portfolio Company (Clean, Toxin-Free Staples) About AYRA Ventures (Investor) AYRA Ventures backs founders building high-quality, purpose-led consumer institutions in India— brands built with integrity and the potential to become category leaders. Samina Hamied (Founder, AYRA Ventures) — Member of the Cipla promoter family and an entrepreneur-investor building AYRA as a long-term consumer investment firm focused on backing enduring, purpose-led consumer businesses in India. Ketki Paranjpe (Partner, AYRA Ventures) — Consumer investor with 17+ years across VC/PE; formerly Partner at Sixth Sense Ventures and earlier at L Catterton Asia, with deep experience scaling differentiated consumer brands and building institutional platforms. <div align="center" style="text-align:center; margin-bottom:11px"> <hr align="center" size="2" width="100%" /></div> About the Company AYRA’s portfolio company in the clean, toxin-free staples space is building an honest foods brand anchored in a differentiated sourcing and quality system—bringing better everyday staples to Indian households with trust at the core. What makes the company different: deep operating rigor in supply chain and quality, strong focus on product truth, and a clear ambition to build a scaled, reputable food institution. <div align="center" style="text-align:center; margin-bottom:11px"> <hr align="center" size="2" width="100%" /></div> The Role: CMO / Head of Marketing We’re looking for a sharp, execution-oriented marketing leader who can build this brand into a household name—owning the full funnel from brand strategy to growth outcomes. What you will own <ul> <li style="margin-bottom:11px">Brand positioning & narrative: sharpen “why we exist” and make it known</li> <li style="margin-bottom:11px">Category & portfolio marketing: hero product strategy, launches, packaging/comms inputs, and architecture across categories.</li> <li style="margin-bottom:11px">Growth marketing: performance, retention, and lifecycle; strong CAC/LTV and cohort thinking.</li> <li style="margin-bottom:11px">Channel marketing: winning on quick commerce and marketplaces (PDP excellence, content, promos, visibility, share-of-search), plus D2C if relevant.</li> <li style="margin-bottom:11px">Creative engine: build a high-quality in-house + agency content system that ships consistently.</li> <li style="margin-bottom:11px">Team & agency leadership: hire and manage a lean, high-output team; clear KPIs and operating cadence.</li> <li style="margin-bottom:11px">Metrics that matter: awareness/consideration, repeat, cohorts, contribution margin impact, and marketing efficiency.</li> </ul> Ideal Background <ul> <li style="margin-bottom:11px">10–18 years in consumer brands (food/FMCG preferred; mix of modern brands + large FMCG ideal).</li> <li style="margin-bottom:11px">Proven ability to build brands and deliver performance outcomes.</li> <li style="margin-bottom:11px">Strong understanding of quick commerce dynamics.</li> <li style="margin-bottom:11px">Hands-on operator mindset; comfortable with data, creatives, and execution detail.</li> <li style="margin-bottom:11px">Experience scaling brands from early momentum to category leadership.</li> <li style="margin-bottom:11px">High integrity, low ego, high ownership.</li> </ul>   Why this is exciting This is a rare opportunity to build a large, trusted staples brand where marketing is grounded in genuine product superiority, deep supply-chain capability, and a long-term institutional vision.

Job Description