CMO / Head of Marketing — AYRA Portfolio Company (Clean, Toxin-Free Staples)

About AYRA Ventures (Investor)

AYRA Ventures backs founders building high-quality, purpose-led consumer institutions in India— brands built with integrity and the potential to become category leaders.

Samina Hamied (Founder, AYRA Ventures) — Member of the Cipla promoter family and an entrepreneur-investor building AYRA as a long-term consumer investment firm focused on backing enduring, purpose-led consumer businesses in India.

Ketki Paranjpe (Partner, AYRA Ventures) — Consumer investor with 17+ years across VC/PE; formerly Partner at Sixth Sense Ventures and earlier at L Catterton Asia, with deep experience scaling differentiated consumer brands and building institutional platforms.

About the Company

AYRA’s portfolio company in the clean, toxin-free staples space is building an honest foods brand anchored in a differentiated sourcing and quality system—bringing better everyday staples to Indian households with trust at the core.
What makes the company different: deep operating rigor in supply chain and quality, strong focus on product truth, and a clear ambition to build a scaled, reputable food institution.

The Role: CMO / Head of Marketing

We’re looking for a sharp, execution-oriented marketing leader who can build this brand into a household name—owning the full funnel from brand strategy to growth outcomes.

What you will own

• Brand positioning & narrative: sharpen “why we exist” and make it known
• Category & portfolio marketing: hero product strategy, launches, packaging/comms inputs, and architecture across categories.
• Growth marketing: performance, retention, and lifecycle; strong CAC/LTV and cohort thinking.
• Channel marketing: winning on quick commerce and marketplaces (PDP excellence, content, promos, visibility, share-of-search), plus D2C if relevant.
• Creative engine: build a high-quality in-house + agency content system that ships consistently.
• Team & agency leadership: hire and manage a lean, high-output team; clear KPIs and operating cadence.
• Metrics that matter: awareness/consideration, repeat, cohorts, contribution margin impact, and marketing efficiency.

Ideal Background

• 10–18 years in consumer brands (food/FMCG preferred; mix of modern brands + large FMCG ideal).
• Proven ability to build brands and deliver performance outcomes.
• Strong understanding of quick commerce dynamics.
• Hands-on operator mindset; comfortable with data, creatives, and execution detail.
• Experience scaling brands from early momentum to category leadership.
• High integrity, low ego, high ownership.

 

Why this is exciting

This is a rare opportunity to build a large, trusted staples brand where marketing is grounded in genuine product superiority, deep supply-chain capability, and a long-term institutional vision.