Growth Lead

Company Overview

Little Rituals is an Indian Direct-to-Consumer (D2C) baby skincare brand founded in 2022. The company develops premium, science-backed baby skincare products using plant-based ingredients combined with Swiss formulation expertise. Its products are dermatologically tested, MADE SAFE® certified, and focused on ingredient transparency and safety for babies with sensitive skin. The brand primarily sells through its own website and online marketplaces, targeting parents seeking clean and toxin-free baby care solutions.

Job Summary

The Growth Lead is a pivotal role that carries the responsibility for driving online net revenue growth while ensuring the protection of contribution margins. This position consolidates the ownership of online revenue across various platforms and coordinates daily operations to ensure cohesive and profitable growth, aligning with the company’s overall goals.

Responsibilities

• Own the online revenue number and blended margin across platforms such as Amazon, FirstCry, Flipkart, Nykaa, and D2C.
• Lead demand generation efforts by scaling performance marketing, building brand trust, and enhancing customer reviews and social proof.
• Drive channel scaling and mix by enhancing sell-out, improving listing quality, and ensuring price parity to grow the high-margin D2C share.
• Serve as the central point of execution across teams, ensuring that all initiatives are executed without oversight.
• Provide light team leadership by directing existing team members towards achieving revenue goals.

Qualifications

• Experience: 4-8 years of relevant experience with ownership of an online/D2C revenue number or marketplace P&L.
• Background (in priority order):
  • Experience in D2C/e-commerce brands, particularly in personal care, beauty, wellness, or FMCG.
  • Growth roles in marketplace/e-commerce at consumer brands.
  • Experience with house-of-brands operations (e.g., Mensa, GlobalBees, Thrasio).
• Must possess a strong understanding of unit economics and contribution margin.
• Highly data-savvy with a detail-oriented approach.

Preferred Skills

• Proven ability to own a revenue number and operate in a fast-paced, ambiguous environment.
• Experience in a trust-led category is a bonus.
• Strong interpersonal and communication skills to effectively coordinate across teams.

Experience

• Candidates should demonstrate real ownership of online/D2C revenue numbers, showcasing experience in driving growth while protecting margins.

Environment

The typical work setting is dynamic and fast-paced, requiring adaptability to changing conditions and the ability to collaborate across various teams. The details regarding specific location, such as remote or in-office, have not been specified.

Salary

Salary details are not provided.

Growth Opportunities

Potential for career advancement exists within the company as the role is critical for scaling revenue and operational success.

Benefits

Details regarding employee benefits are not provided.