Digital Marketing Head | Scrabble & Jigsaw
Job Description
Create and implement complete digital marketing strategies for D2CBusiness( Mainly into Skincare /Cosmetics/beauty care business ) Build digital marketing roadmap down the line and result orientationasperdesign Measure ROI, KPIs and prepare budgets according to forecast output. Develop specific campaigns to create and maintain high levels of customerinteraction Forecast sales performance trends, act proactively to increasemarketsegment. Control & Liaise with Product, Design to increase client satisfactionthroughcohesive strategies. Lead and mentor Performance marketing / social media / Graphics/Content &E.com, marketplace teams. Manage all digital marketing channels(e.g. website, blogs, emails and social media) to ensure brand consistency.. Manage and optimize different digital channels like email, social media, search, and website, Strong Knowledge of marketplace and handlingwebsites Analyse the business data for insights and better decision-making. Work with internal teams and outside partners to run campaigns at certainlevel to achieve the targets. Manage budgets and ROI for marketing projects. Oversee the creation and quality of digital content, Assess the successofdigital marketing campaigns. Build and keep strong relationships with key stakeholders, likeproductmanagement and Supply chains. Manage and keep track of paid digital advertising campaigns, Manageandgrow the company’s social media presence. Create and run email marketing campaigns for sales, Use SEOandPPCstrategies to improve search engine ranking. Manage and improveonlinecontent, considering SEO and Google Analytics