Job Description
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<h1 dir="ltr"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">Manager – Brand Integrations </b></h1>
<p dir="ltr"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">Location: Bengaluru<br />
Experience: 4–6 years<br />
Industry: OTT / Digital Media / Media & Entertainment</b></p>
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<h2 dir="ltr"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">Role Overview</b></h2>
<p dir="ltr"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">We, at Kuku TV – India’s leading micro-drama platform – are looking for a growth-minded professional to scale our brand integrations business.</b></p>
<p dir="ltr"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">This is a high-impact mandate, with high growth opportunity, focused on building meaningful, integration-led partnerships across our content ecosystem. The role sits at the intersection of content and marketing, owning the lifecycle from brand identification to acquisition to campaign delivery and performance reporting.</b></p>
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<h2 dir="ltr"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">Key Responsibilities</b></h2>
<h3 dir="ltr"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">Drive Brand Integration Revenue</b></h3>
<p dir="ltr"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">Drive revenue through brand integrations by building and managing a robust pipeline of prospective partners, identifying integration-led monetization opportunities across shows and formats, and closing commercially sound deals.</b></p>
<h3 dir="ltr"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">Develop Integration-Led Solutions</b></h3>
<p dir="ltr"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">Conceptualize and sell customized brand integration solutions including in-show placements, sponsored episodes, title partnerships, multi-show packages, and ad inventory. Craft persuasive pitch narratives, proposals, and client-facing decks aligned to campaign objectives.</b></p>
<h3 dir="ltr"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">Lead End-to-End Integration Execution</b></h3>
<p dir="ltr"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">Own the development and delivery of integrated campaigns by aligning cross-functional stakeholders, translating integration objectives into actionable briefs, and ensuring timelines, quality standards, and deliverables are consistently met.</b></p>
<h3 dir="ltr"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">Use Data to Strengthen Integration Impact</b></h3>
<p dir="ltr"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">Leverage audience insights and performance metrics to shape proposals, evaluate campaign effectiveness, and deliver performance reports that reinforce the value of integration-led partnerships.</b></p>
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<h2 dir="ltr"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">Requirements</b></h2>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">MBA or Master’s degree from a top institution (IIMs, MICA, NIFT, or equivalent); undergrad degree also from a top institution (IITs, SRCC, LSR, NIFT, MICA or equivalent)</b><br />
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">4–6 years of experience in OTT/media sales and/or brand solutions</b><br />
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">Proven track record of driving B2B revenue through branded content, integrations, or media partnerships</b><br />
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">Strong commercial acumen with the ability to build compelling proposals and close deals</b><br />
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">Creative and strategic mindset to develop insight-led brand integration ideas aligned with storytelling</b><br />
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">Data-driven approach, comfortable working with performance metrics and campaign insights</b><br />
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">Ability to manage multiple stakeholders and campaigns with high ownership and execution focus</b></p>
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<h2 dir="ltr"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">What We’re Looking For</b></h2>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">A growth-oriented, commercially sharp professional</b><br />
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">Strong negotiation and relationship-building skills</b><br />
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">Structured thinker with a bias for action</b><br />
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">Ability to balance storytelling sensitivity with business objectives</b><br />
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">Someone who thrives in fast-paced, scaling environments</b></p>
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<h2 dir="ltr"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">About Kuku</b></h2>
<p dir="ltr"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">Founded in 2018 by IIT Jodhpur alumni and Forbes 30 Under 30 honorees - Lal Chand Bisu (CEO), Vinod Kumar Meena (COO), and Vikas Goyal (CTO) - Kuku has grown to 300M+ installs across its flagship platforms: Kuku TV (microdrama), Kuku FM (audio storytelling), and Guru (microlearning).</b></p>
<p dir="ltr"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">Kuku TV is India’s #1 microdrama platform, with 100,000+ episodes across 6+ languages. We pioneered the microdrama category in India and have built category leadership through innovation, scale, and focused execution. Today, we produce hundreds of shows every month and serve millions of users across the country.</b></p>
<p dir="ltr"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">Our AI-powered storytelling stack powers the entire business engine - from pitch to production to promotion to personalization.</b></p>
<p dir="ltr"><b id="docs-internal-guid-973be001-7fff-d19e-f3be-6d7e54eb8e47">Backed by marquee investors including The Fundamentum Partnership, Krafton Inc., Vertex Ventures SEA & India, Granite Asia, IFC, Vertex Growth Fund, India Quotient, V Cube Ventures, 3one4 Capital, and other leading global VCs, Kuku continues to strengthen its position as an AI-native storytelling platform built from Bharat for global audiences.</b></p>
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