Chief Marketing Manager | Scrabble
Posted on February 5, 2026
Job Description
<div>The Incumbent would lead end-to-end consumer insights, brand research, and marketing intelligence initiatives to<br />
support strategic decision-making across the company. This role requires a strong command of marketing research<br />
methodologies, having expertise in both quantitative and qualitative research with deep consumer understanding, and<br />
the ability to translate insights into impactful business recommendations. The ideal candidate will be a someone who<br />
can influence cross-functional teams, manage research partners, and elevate marketing excellence across the<br />
organization.</div>
<div>Roles & responsibilities<br />
1. Research<br />
• Ensure smooth execution of all research projects—from brief creation to insight delivery.<br />
• Manage agency recruitment by identifying partners with strong understanding of the business problem and execution<br />
capabilities.<br />
• Drive accountability and effective collaboration with internal and external stakeholders.<br />
• Set operating standards and processes to streamline workflows and improve delivery quality<br />
2. Consumer Insights<br />
• Lead ongoing consumer immersion programs and insight-generation projects to strengthen brand affinity and<br />
awareness.<br />
• Identify emerging trends, consumer behaviours, and category opportunities to inform brand and business strategies<br />
• Translate qualitative and quantitative data into actionable insights for brand, product, and content teams.<br />
• Use social listening tools to analyse conversations, sentiment, and trends.<br />
• Deliver insights that support key business objectives and inform content, brand, and communication strategies.<br />
• Create and Manage consumer panels and draw insights on a regular basis<br />
3. Team and Stakeholders Management<br />
• Mentor and train team members on marketing research frameworks, tools, methodologies, and best practices.<br />
• Build research capability within the broader marketing team through knowledge-sharing initiatives.<br />
• Collaborate with internal teams to understand business needs across content, brand, and marketing functions.<br />
• Add strategic perspective and present independent, insight-led recommendations that support key business decisions<br />
Job Responsibilities</div>
<div>• Research Planning & Execution Excellence: Ensure high-quality, timely, and impactful research delivery across the<br />
organization.<br />
• Consumer Insights & Strategic Intelligence: Generate deep consumer understanding that informs brand, content, and<br />
business decisions.<br />
• Insight Application & Business Impact: Translate data into clear, actionable recommendations that drive measurable<br />
business outcomes.<br />
• Consumer Panels & Social Listening Management: Build scalable consumer listening systems for continuous insight<br />
generation.<br />
• Agency & Partner Management: Build strong research partnerships that deliver value and innovation.<br />
• Stakeholder Collaboration & Influence: Act as a trusted insights partner to cross-functional teams.<br />
• Team Capability Building & Knowledge Leadership: Strengthen research and insights capability across the organization.</div>
<div>Job Specifications<br />
Minimum Education</div>
<div>Engineering + MBA background preferred. Master’s degree in marketing, Business, Statistics,<br />
Psychology, or related field.</div>
<div>Minimum/Relevant<br />
Experience 8–12 years of experience in marketing research, consumer insights, or related domains.</div>
<div>Expertise in both qualitative and quantitative research methodologies.<br />
Proficiency in social listening tools, analytics platforms, and insight reporting.<br />
Past Industry Experience Strong experience working with D2C brands, media companies, or consumer-focused</div>
<div>businesses.<br />
Experience managing external research agencies and insight partners.</div>
<div>Language Skills Proficiency of language – English<br />
Key Interactions –<br />
Internal<br />
Stakeholders</div>
<div>COOs, BU Heads and Ops Managers from Business Lines within Shemaroo</div>
<div>Key Interactions –<br />
External<br />
Stakeholders</div>
<div>Research Agencies and Vendor Partners.</div>