<div data-end="976" data-start="955"><u><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="976" data-start="959">Role Overview</strong></span></span></u></div> <div data-end="1293" data-start="978"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">As the <strong data-end="1002" data-start="985">Creative Lead</strong>, you will be responsible for leading our in-house creative efforts &mdash; from concept to execution. You will manage a team of graphic designers and collaborate with the brand and sales teams to ensure all visual communications are consistent, engaging, and aligned with SEREKO&rsquo;s brand identity.</span></span></div> <div data-end="1328" data-start="1300">&nbsp;</div> <div data-end="1328" data-start="1300"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="1328" data-start="1304">Key Responsibilities</strong></span></span></div> <ul data-end="2404" data-start="1330"> <li data-end="1498" data-start="1330"> <div data-end="1498" data-start="1332"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Lead the conceptualization and execution of brand design strategies, including packaging, visual identity, marketing campaigns, print collateral, and digital content.</span></span></div> </li> <li data-end="1629" data-start="1499"> <div data-end="1629" data-start="1501"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Collaborate cross-functionally with the <strong data-end="1576" data-start="1541">Brand, Sales, and Product teams</strong> to bring cohesive brand experiences across channels.</span></span></div> </li> <li data-end="1764" data-start="1630"> <div data-end="1764" data-start="1632"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Manage and mentor a team of <strong data-end="1681" data-start="1660">graphic designers</strong> and external creative partners/agencies to ensure timely and quality deliverables.</span></span></div> </li> <li data-end="1854" data-start="1765"> <div data-end="1854" data-start="1767"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Develop and maintain brand guidelines and ensure consistency across all design outputs.</span></span></div> </li> <li data-end="1963" data-start="1855"> <div data-end="1963" data-start="1857"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Oversee packaging development from ideation through vendor coordination, proofing, and production handoff.</span></span></div> </li> <li data-end="2097" data-start="1964"> <div data-end="2097" data-start="1966"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Work with external agencies and printers to manage <strong data-end="2062" data-start="2017">prepress, production, and quality control</strong> for print and packaging materials.</span></span></div> </li> <li data-end="2198" data-start="2098"> <div data-end="2198" data-start="2100"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Ensure creative work reflects the latest design trends, market insights, and consumer preferences.</span></span></div> </li> <li data-end="2317" data-start="2199"> <div data-end="2317" data-start="2201"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Present concepts and campaign ideas to internal stakeholders, taking feedback and refining deliverables accordingly.</span></span></div> </li> <li data-end="2404" data-start="2318"> <div data-end="2404" data-start="2320"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Drive innovation and raise the bar for all creative and brand expressions at SEREKO.</span></span></div> </li> </ul> <div data-end="2431" data-start="2411"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="2431" data-start="2415">Requirements</strong></span></span></div> <ul data-end="3236" data-start="2433"> <li data-end="2520" data-start="2433"> <div data-end="2520" data-start="2435"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Minimum <strong data-end="2454" data-start="2443">5 years</strong> of experience in graphic design, branding, or creative direction.</span></span></div> </li> <li data-end="2616" data-start="2521"> <div data-end="2616" data-start="2523"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">At least <strong data-end="2570" data-start="2532">1&ndash;3 years of managerial experience</strong> leading design teams or creative departments.</span></span></div> </li> <li data-end="2720" data-start="2617"> <div data-end="2720" data-start="2619"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Strong portfolio demonstrating expertise in <strong data-end="2719" data-start="2663">branding, packaging, print design, and digital media</strong>.</span></span></div> </li> <li data-end="2874" data-start="2721"> <div data-end="2874" data-start="2723"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Proficiency in design tools: <strong data-end="2811" data-start="2752">Adobe Creative Suite (Photoshop, Illustrator, InDesign)</strong>, with a strong understanding of prepress and print production.</span></span></div> </li> <li data-end="2979" data-start="2875"> <div data-end="2979" data-start="2877"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Excellent communication and presentation skills &mdash; must be able to articulate and sell design concepts.</span></span></div> </li> <li data-end="3052" data-start="2980"> <div data-end="3052" data-start="2982"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Experience working with <strong data-end="3051" data-start="3006">agencies, printers, and packaging vendors</strong>.</span></span></div> </li> <li data-end="3141" data-start="3053"> <div data-end="3141" data-start="3055"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">A sharp eye for detail, high creative standards, and strong project management skills.</span></span></div> </li> <li data-end="3236" data-start="3142"> <div data-end="3236" data-start="3144"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Bachelor&#39;s degree in Design, Visual Communications, Fine Arts, or related field (preferred).</span></span></div> </li> </ul>