Own the end-to-end product marketing strategy for India across SaaS and gifting/rewards solutions, aligned to business goals and product roadmap. 2. Lead go-to-market strategy and execution for all new product launches, feature releases, and partnerships in India, in close collaboration with Product, Sales, Customer Success, and Brand teams. 1 3. Act as the primary bridge between Global Product teams and India GTM teams, ensuring seamless translation of global product strategy into strong local execution. 4. Develop clear product positioning, personas, value propositions, and differentiated messaging for key Indian buyer segments (HR, Marketing, Sales, Finance, and Leadership). 5. Build and manage India-specific launch plans, sales playbooks, pitch decks, battlecards, case studies, demo narratives, FAQs, and enablement assets. 6. Serve as the continuous voice of the India market by driving deep customer, merchant, and competitor insights into product, pricing, packaging, and growth strategy. 7. Enable Sales and Client Success teams through regular product training, certifications, updates, and objection-handling frameworks to improve win rates, deal velocity, and platform adoption. 8. Drive alignment through regular global PMM syncs, ensuring India teams are informed, aligned, and fully equipped for execution. 9. Support marquee enterprise pitches, analyst interactions, customer forums, and leadership presentations as a product evangelist. 10. Partner closely with Growth Marketing to drive product-led campaigns, feature adoption programs, lifecycle marketing, and upsell/cross-sell initiatives. 11. Track and optimise product and GTM performance across the full funnel - acquisition, activation, adoption, expansion, and revenue - using data and structured insights. 12. Localise global messaging, launches, playbooks, and frameworks for the Indian market in close collaboration with Global PMM teams.