Head of Business Development and Pre-Sales | Scrabble & Jigsaw
Job Description
Key Responsibilities
Business Development
Build the B2B revenue pipeline from scratch across two product lines: Gau Sampurna for dairy cooperatives and dairy processors, Kisaan Sampurna for agri MNCs and contract-farming enterprises.
Open and own relationships with target accounts, including large dairy cooperatives (Amul, Mother Dairy, Nandini, KMF, Aavin, and equivalents), agri
MNCs (PepsiCo, Frito-Lays, ITC, McCain, and similar), and any B2B player
whose business depends on farmer-supplier productivity.
Run the full enterprise sales cycle end to end: prospecting, qualification,
discovery, solution design, proposal, negotiation, and close.
Build the commercial playbook for each customer segment.
Pricing structures, contract terms, pilot frameworks, and rollout models will look
different for a 5,000-farmer dairy cooperative versus a 50,000-farmer
contract-farming MNC.
Partner with Marketing on category-shaping content, case studies, and
thought leadership that opens doors at C-suite level in target accounts.
Pre-Sales
Lead pre-sales engagement on every major deal: discovery workshops,
requirement mapping, custom proposal development, and RFP and RFQ
responses.
Work with internal Product, R&D, and Operations teams to design custom
solutions for enterprise customers, including bundled offerings, pilot
programmes, and scaled rollouts.
Build and maintain a library of proposal templates, ROI calculators, case
studies, and reference architectures that accelerate the sales cycle.
Own the technical and commercial defence of every proposal during
customer evaluation. You are the primary face the customer sees from start to
signature.
Account and Strategic Management
Manage strategic accounts post-signature for the first year of the relationship,
ensuring delivery, expansion, and referenceability.
Develop and execute account expansion strategies. A first contract with a
dairy cooperative for one product can become a multi-product, multi-region relationship if managed correctly.
Represent Silo Fortune at industry forums, agri summits, and customer
events. Build category recognition for both brands in the B2B segment.
KPIs
Annual B2B revenue across both Kisaan Sampurna and Gau Sampurna.
Number of strategic accounts signed per quarter.
Average deal size and contract length.
Pipeline coverage against quarterly revenue targets.
Account expansion revenue from existing B2B customers.
Ideal Candidate Profile
8 to 12 years of B2B enterprise sales experience in agri-inputs, agri-tech, animal
health, dairy, FMCG B2B, or any sector that sells into large agri or dairy supply
chains.
Has personally closed deals at MNC scale: PepsiCo, Frito-Lays, ITC, Cargill, Olam,
Mahindra, UPL, Tata, large dairy cooperatives, or equivalent.
Has managed large accounts with annual contract values of ₹3 to 12 crore or higher.
Can speak to specific accounts won, deal sizes, and relationship outcomes.
Deep understanding of enterprise procurement processes, including how MNCs run
RFPs, vendor onboarding, payment cycles, and contract governance, and how
smaller B2B players differ.
Has built a B2B sales engine from early stage to scale at least once. We are not
looking for someone to manage an existing book; we are looking for someone to
build one.
Active commercial network across dairy cooperatives, agri MNCs, and
contract-farming companies in India. References that would take a phone call from
you.
Comfortable with extensive travel in India.
Advantage if you have worked at a major agri-input company (UPL, Coromandel,
Rallis, Bayer Crop Science, Syngenta), a dairy nutrition company (Cargill, ADM,
Kemin), an FMCG B2B sales role at PepsiCo or ITC, or a Bharat-focused B2B
startup.
