Brand Manager - Skin Care

Company Overview

This position is within a company operating in the Beauty/Personal Care and FMCG industry, focusing on skincare products.

Job Summary

We're seeking an experienced Brand Manager to lead our skincare brand's marketing efforts in Delhi. As a Brand Manager, you will be responsible for developing and implementing marketing strategies to drive brand growth, increase customer engagement, and expand our market share.

Responsibilities

• Develop and execute marketing strategies: Create and implement comprehensive marketing plans to achieve business objectives.
• Brand positioning and messaging: Define and maintain our brand's unique value proposition, tone, and messaging.
• Product launches and promotions: Plan and execute successful product launches, promotions, and events.
• Digital marketing and social media: Oversee digital marketing efforts, including social media, email marketing, and influencer partnerships.
• Budget management and ROI analysis: Manage marketing budgets, track ROI, and optimize marketing spend.
• Collaborate with cross-functional teams: Work closely with sales, product development, and creative teams to ensure aligned brand strategies.

Qualifications

• 4-6 years of experience: Proven experience in brand management, marketing, or a related field in the FMCG industry.
• Relevant industry experience: Experience in the beauty/personal care industry, with a focus on skincare.
• Excellent marketing skills: Including brand positioning, messaging, and campaign execution.
• Leadership and collaboration: Ability to lead and collaborate with cross-functional teams, including sales, product development, and creative.
• Analytical and problem-solving skills: Strong analytical and problem-solving skills, with the ability to interpret data and optimize marketing strategies.

Preferred Skills

• Familiarity with digital marketing tools and platforms.
• Experience in managing influencer partnerships.

Experience

• 4-6 years of relevant experience in brand management or marketing within the FMCG industry, specifically in the beauty/personal care sector.

Environment

This role is based in Delhi and involves collaboration with various teams in a dynamic and supportive work environment.

Salary

• Competitive salary: ₹12-15 LPA, depending on experience.

Growth Opportunities

• Professional development and growth opportunities within the company.

Benefits

• Collaborative work environment with a team of experienced professionals