Marketing- Offline Activation

Company Overview

Theobroma Foods Private Limited is one of India’s most beloved premium bakery and dessert brands, renowned for its signature brownies, cakes, pastries, and desserts. The brand has built a strong reputation for quality, innovation, and exceptional customer experience. With a rapidly expanding footprint across major cities in India, Theobroma continues to strengthen its position in the bakery and Quick Service Restaurant (QSR) segment by combining premium products with impactful marketing initiatives and strong customer engagement.

Job Summary

The Offline Activation / Marketing Manager will be responsible for planning and executing high-impact offline marketing initiatives to drive brand awareness, customer engagement, and store footfall across Mumbai. This field-intensive role requires a proactive and hands-on professional who can conceptualize innovative activation ideas, manage on-ground campaigns, coordinate with vendors and agencies, and ensure seamless execution.

Responsibilities

• Offline Brand Activation Strategy

  • Develop and implement offline marketing strategies to strengthen brand visibility and customer engagement.
  • Identify high-footfall locations such as malls, corporate parks, colleges, and residential communities for brand activations.
  • Conceptualize creative campaigns to increase brand recall and customer interaction.

• On-Ground Campaign Execution

  • Plan and execute flyer distribution campaigns, promotional drives, and local marketing initiatives.
  • Manage product sampling and promotional activities to introduce customers to Theobroma’s offerings.
  • Ensure effective brand visibility through creative display setups and promotional branding.

• Pop-ups & Experiential Marketing

  • Organize and execute pop-up stalls, promotional kiosks, and experiential marketing activities across key locations.
  • Collaborate with malls, corporate offices, and event organizers to secure activation opportunities.
  • Oversee customer engagement activities during promotions and sampling events.

• Vendor & Agency Management

  • Coordinate with activation vendors, event agencies, and suppliers for campaign setups and promotional materials.
  • Negotiate contracts and ensure cost-effective execution of campaigns.
  • Ensure timely delivery and high-quality execution of all activation initiatives.

• Local Partnerships & Collaborations

  • Build partnerships with corporate offices, residential societies, gyms, schools, and local events for brand promotions.
  • Explore collaboration opportunities with exhibitions, festivals, and community events to enhance brand visibility.

• Field Supervision & Execution

  • Travel across Mumbai to monitor and supervise activation campaigns on the ground.
  • Ensure activations align with brand guidelines and deliver strong customer experiences.
  • Address operational challenges and ensure smooth campaign execution.

• Campaign Performance & Insights

  • Track key performance metrics such as customer engagement, footfall generation, and campaign reach.
  • Analyze campaign effectiveness and provide insights to improve future marketing initiatives.
  • Prepare activation reports and share insights with the marketing leadership team.

Qualifications

• 6–10 years of experience in offline marketing, brand activations, or experiential marketing.
• Proven experience in executing large-scale on-ground marketing campaigns.
• Strong vendor management and agency coordination skills.
• Excellent communication, planning, and organizational abilities.
• Strong negotiation and stakeholder management skills.
• Ability to work in a fast-paced, field-driven environment.
• Willingness to travel extensively within Mumbai.

Preferred Skills

• Experience in the Quick Service Restaurant (QSR), retail, Fast-Moving Consumer Goods (FMCG), or consumer-facing brands, particularly in handling large-scale brand activations and local marketing initiatives.

Experience

• 6-10 years of relevant experience is required for this role.

Environment

• The role is field-intensive, requiring travel across Mumbai to manage and supervise activation campaigns. The work environment is fast-paced and energetic, collaborating with dynamic teams and engaging directly with consumers in high-traffic locations.

Growth Opportunities

• The role offers strong opportunities for career growth and leadership development, particularly given Theobroma's rapid expansion across cities.

Benefits

• Theobroma promotes a dynamic work environment and offers the opportunity to work with a well-established and fast-growing brand, contributing to a culture of innovation, quality, and creativity.