Job Title

Digital & Media Manager – West Africa (Nigeria & Ghana)

Location

Lagos (preferred) or Accra. Travel across Nigeria and Ghana as needed (≈20–30%).

Reports to

Media Lead – GAUM with dotted line to CMO – West Africa

Role Purpose

Own influencer marketing for the West Africa cluster across all brands, and coordinate media deployment end‑to‑end. You will brief and onboard creators, manage approvals, take content live, and promote it on social platforms. You will also run the media deployment workflow with agencies and internal partners—POs, plan approvals, and on‑time go‑live.

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Key Responsibilities

A) Influencer & Social Media Marketing

• Pipeline & selection. Source, vet, and roster influencers/creators per brand need and country. Balance reach, fit, brand safety, and cost.
• Briefing & onboarding. Build tight briefs, assets, and timelines; align deliverables, usage, and rights. Use our approved briefing templates where applicable.
• Content review & approvals. Manage the review cycle with brand, legal, and country teams. Ensure disclosures, claims hygiene, and alignment with local advertising rules.
• Go‑live management. Publish/whitelist as planned; resolve last‑mile issues quickly.
• Paid amplification. Boost creator assets across Meta, TikTok, YouTube, X, etc., optimizing for reach, engagement, and view‑through.
• Performance tracking. Maintain a KPI tracker; ensure agency partners share key numbers when content is promoted.
• Contracts & governance. Coordinate SoWs, rate cards, deliverables, and usage rights with Procurement/Legal. Ensure clean reconciliation and audit‑ready trails in line with our Media Services Framework.

B) Media Planning & Deployment

• Agency briefing & planning. Issue clear briefs, objectives, budgets, KPIs, and timelines; consolidate partner plans for Nigeria and Ghana. Draw on prior role guidance for agency briefing, deployment, and reporting.
• Approvals workflow. Run internal approvals for media plans, content, and budgets; track to closure and document decisions.
• POs & finance control. Raise POs on time; ensure IOs/insertions match approved plans; reconcile invoices with zero leakages and on‑time closures.
• Go‑live & QA. Confirm flighting, placements, tags, and brand safety controls; monitor first‑24‑hours pacing and fix issues. Ensure 100% OTIF for all media plans.
• Status & reporting. Drive weekly status reports with agencies; highlight risks, slippages, and decisions required. Past cadence expectations include plan approvals and PO/status follow‑ups in market.

C) Measurement & Optimization

• Build simple scorecards: creator performance, best‑performing content formats, CPM/CPE trends, and country splits.
• Partner with agencies to test formats (short‑form video, live, UGC) and optimize for reach and efficiency.
• Codify learnings into quarterly playbooks for Nigeria & Ghana.

D) Ways of Working & Compliance

• Use approved briefing and campaign templates; maintain audit‑ready documentation and contact reports.
• Uphold media governance: approvals, data privacy, third‑party costs, and audit readiness per Media Services Framework.
• Ensure all creator work meets platform policies and local advertising/consumer‑protection requirements.

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Success Metrics (examples)

• Influencer engine: % of briefs on time; creator acceptance rate; content approval cycle time; go‑live OTIF.
• Efficiency: Reach, views, VTR, CPV/CPE, cost per incremental reach; content save/share rates.
• Effectiveness: Impact on brand metrics and sales metrics.
• Media hygiene: PO creation lead time; invoice vs PO match rate; 0 unbilled media; on‑time reconciliations; rebate/credit notes tracked.
• Governance: 100% disclosure compliance; 0 brand‑safety incidents; complete documentation packs.

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Qualifications & Experience

• 6–8 years in digital/media; strong hands‑on influencer marketing and social amplification. Prior experience coordinating with media agencies and overseeing billing/financial reconciliations is a plus.
• Platform fluency: Meta, TikTok, YouTube, X; social listening/creator tools; ads managers and brand‑safety tools.
• Comfortable with numbers. Can brief, set KPIs, read dashboards, and action insights.
• Strong stakeholder management across brand teams, agencies, and finance/procurement.
• Advantage: experience in Nigeria/Ghana markets.

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Skills

• Clear, concise briefing and writing.
• Project management and follow‑through.
• Vendor/creator negotiation and relationship building.
• Analytical thinking; bias to action.
• High ownership and integrity.
• Eagerness and hunger to learn

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What You’ll Work With

• Creative, media, and influencer partners in Nigeria and Ghana; country brand teams.
• Our internal briefing templates and status/JSR cadence
• Media governance guardrails and audit requirements