Job Title: Performance Marketing Manager   Location: Ahmedabad   CTC: Up to ₹18 LPA Working days: 6days     About the Company   Birds of Paradyes is a bold, new-age hair color brand redefining self-expression through vibrant, high-quality, and safe hair dye products. With a strong D2C focus, the brand blends creativity, individuality, and innovation to build a loyal community of expressive consumers across India.   Role Overview   We are looking for a highly driven and strategic Performance Marketing Manager to own and scale end-to-end digital growth. This role goes beyond execution — we’re looking for someone who can think, build, optimize, and scale campaigns across the funnel while driving measurable business outcomes.   Key Responsibilities  

• Own end-to-end performance marketing strategy and execution across channels (primarily Google & Meta)  
• Plan, launch, and optimize campaigns across the funnel  from awareness to conversion  
• Drive customer acquisition and revenue growth through data-driven decisions  
• Manage and optimize budgets, bids, creatives, and audience targeting  
• Deeply understand and track key metrics such as CPC, CPA, CTR, ROAS, LTV, and funnel conversion rates  
• Build and optimize full-funnel journeys (awareness → consideration → conversion → retention)  
• Work closely with creative and content teams to develop high-performing ad creatives  
• Analyze campaign performance and generate actionable insights to improve efficiency and scale  
• Implement A/B testing across creatives, landing pages, and targeting strategies  
• Stay updated with platform changes, trends, and best practices in performance marketing     Requirements  
• 3–7 years of experience in performance marketing  
• Strong experience working with D2C brands (must-have)  
• Proven hands-on expertise in Google Ads and Meta Ads ecosystem  
• Strong understanding of marketing funnels and attribution models  
• Experience working with metrics like ROAS, CAC, LTV, and conversion optimization  
• Background in FMCG, Beauty, or E-commerce industries preferred  
• Ability to think strategically while being hands-on with execution  
• Strong analytical mindset with a data-first approach to decision-making     What We’re Looking For  
• Someone who can own the entire performance marketing function — not just execution  
• A builder mindset: capable of scaling campaigns from scratch  
• Creative + analytical balance  
• High accountability and ownership     Why Join Us?  
• Work with a fast-growing, disruptive D2C brand  
• Opportunity to build and scale a high-impact marketing function  
• High ownership role with direct business impact     If you’re someone who thrives in a fast-paced, high-growth environment and understands performance marketing beyond just dashboards — we’d love to connect.