User Insights & Churn Diagnostics

• Develop a comprehensive user insights framework leveraging behavioral data, churn models,, and cohort analysis.
• Identify high-risk user segments through analytics and behavioral triggers (e.g., declining product usage, reduced engagement, support interactions).
• Conduct deep-dive analyses to uncover root causes of churn and create structured reporting that translates data into actionable business recommendations.

• Design, test, and scale targeted retention programs—including proactive engagement, loyalty initiatives, early-life nurturing flows, and personalized win-back offers
• Build multichannel lifecycle journeys across whatsapp, email, SMS, and direct outreach to boost satisfaction and reduce churn
• Develop A/B and multivariate testing frameworks to optimize message relevance, timing, and channel mix
• Own the retention marketing roadmap, aligning quarterly priorities with overall business targets and user needs

Performance Measurement, Reporting & Optimization

• Define, implement, and monitor retention KPIs (e.g., churn rate, user lifetime value, renewal rate, attendance rate)
• Create structured dashboards and monthly reports for leadership, highlighting retention trends, program performance, and actionable insights
• Analyze channel performance and user cohort behavior to refine lifecycle strategies continuously