Creative Strategist | Scrabble

Posted on October 13, 2025

Job Description

Creative Strategist Company: Think School Location: On Site, Andheri (West), Mumbai Department: Product & Marketing Type: Full Time At Think School, we are building a new standard for how India learns. This role will set the creative agenda for our brand, architect organic campaigns, and turn complex ideas into content that informs, inspires, and scales to millions. We are seeking a Creative Strategist to design high-impact marketing campaigns, oversee social media growth, and shape the creative vision for our company. This role requires a combination of strategic thinking, creative execution and data-driven decision making. You’ll work with the product team while collaborating with other departments to ensure our message resonates with stakeholders across all platforms. Key Roles & Responsibilities ● ● ● ● ● ● ● Conceptualize, plan, execute and analyse integrated marketing campaigns to promote our products, content, and initiatives. Develop creative strategies that align with brand objectives, campaign goals, product launches, and overall brand positioning. Track and optimize campaign performance through data analysis and A/B testing. Strategise and execute a scalable social media strategy for brand awareness, engagement, and conversions. Maintain brand voice and visual identity across all communication channels. Identify trends and cultural moments to create timely, relevant, and shareable content. Build creative frameworks and guidelines. Skills & Qualifications ● ● ● Master’s or Bachelor’s degree in Marketing, Communications, Business, or related field. 2+ years of experience in creative strategy, marketing, or campaign management. Strong content writing and storytelling skills.● ● ● ● Ability to manage multiple projects and deadlines in a fast-paced environment. Should have a decent understanding of graphic designing and video editing, essential for collaborating with different departments. Should be a great copywriter, writing content effectively for different audiences and platforms. The candidate must be proactive, with a knack for continuous learning.     Job Description: Creative Strategist Company we are hiring for: A leading new-age education company shaping the future of learning in India. Vision: To challenge India’s outdated education system and replace it with one that empowers critical thinkers, innovators, and problem-solvers—building a future-ready workforce that drives national growth. The best part about this role: You’ll be the creative brain behind campaigns that drive growth and positioning. From ideating ad scripts to crafting brand narratives, you’ll shape how products connect with audiences. This role gives you the freedom to experiment, think like a storyteller, and design content strategies that make campaigns go viral. Location: On-Site (Andheri West, Mumbai) – 6 days a week Salary Range: ₹8,00,000 – ₹12,00,000 per annum Meet the Leadership: The company is led by visionary entrepreneurs who believe in first-principle thinking, storytelling, and practical business education. They thrive on challenging the status quo of traditional learning and are building one of India’s most impactful education platforms. You will be responsible for: As a Creative Strategist, you will own the creative direction for campaigns, from positioning to execution. You’ll collaborate with designers, editors, and marketers to craft high-converting ad campaigns and brand narratives that set the tone for the company’s communication. Key Responsibility Areas (KRAs): <ol> <li aria-level="1" dir="ltr"> Campaign Strategy & Ideation </li> </ol> <ul> <li aria-level="1" dir="ltr"> Conceptualize and plan advertising campaigns aligned with product goals. </li> <li aria-level="1" dir="ltr"> Develop scripts, ad concepts, and campaign ideas tailored to target audiences. </li> <li aria-level="1" dir="ltr"> Map creative calendars to seasonal and cultural moments (festivals, trends, events). </li> </ul>   2. Brand Positioning & Narrative <ul> <li aria-level="1" dir="ltr"> Shape and refine the company’s brand voice across courses and campaigns. </li> <li aria-level="1" dir="ltr"> Craft narratives that appeal to Gen Z, young professionals, and business audiences. </li> <li aria-level="1" dir="ltr"> Ensure all creative output aligns with brand tone and positioning. </li> </ul> 3. Content & Creative Direction <ul> <li aria-level="1" dir="ltr"> Work with designers, editors, and copywriters to bring campaign ideas to life. </li> <li aria-level="1" dir="ltr"> Provide clear briefs and feedback to ensure high-quality execution. </li> <li aria-level="1" dir="ltr"> Experiment with ad formats (video, static, carousel, UGC-style content) to maximize impact. </li> </ul> 4. Performance Collaboration <ul> <li aria-level="1" dir="ltr"> Partner with performance marketers to test and refine ad creatives. </li> <li aria-level="1" dir="ltr"> Analyze campaign performance and iterate ideas based on data. </li> <li aria-level="1" dir="ltr"> Continuously identify opportunities to improve conversion through creativity. </li> </ul> Key Performance Indicators (KPIs): <ul> <li aria-level="1" dir="ltr"> Creative performance (CTR, conversion rates of campaigns) </li> <li aria-level="1" dir="ltr"> Engagement and virality of ad content </li> <li aria-level="1" dir="ltr"> Alignment of creatives with brand positioning </li> <li aria-level="1" dir="ltr"> Volume and quality of tested campaign ideas per cycle </li> </ul> Who We’re Looking For: <ul> <li aria-level="1" dir="ltr"> 3–6 years of experience in creative strategy, content marketing, or brand campaigns. </li> <li aria-level="1" dir="ltr"> Strong grasp of copywriting, storytelling, and consumer psychology. </li> <li aria-level="1" dir="ltr"> Ability to generate fresh campaign ideas aligned with cultural and business contexts. </li> <li aria-level="1" dir="ltr"> Experience working with design and editing teams (hands-on skills not mandatory but understanding required). </li> <li aria-level="1" dir="ltr"> Preference for candidates from startups, D2C, edtech, or creator-led brands. </li> <li aria-level="1" dir="ltr"> Bonus: Proven record of taking a brand/product from 0–1 through impactful creative campaigns.   </li> </ul>

Job Description