Job Description
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Job Description: Marketing Lead – Anand Sweets</b></span></span></span></p>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Role:</b> Marketing Lead<br />
<b>Location:</b> Bangalore, in office (6 days a week)<br />
<b>Reporting to:</b> Managing Director</span></span></span></p>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>About the Role</b></span></span></span></p>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">The Marketing Lead will drive Anand Sweets’ overall brand strategy - overseeing digital, creative, and campaign functions while ensuring a consistent, premium brand presence across all communication channels. This role works closely with internal teams and external agencies to deliver high-quality, insight-driven marketing.</span></span></span></p>
<p style="margin-bottom:11px"> </p>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Key Responsibilities</b></span></span></span></p>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>1. Social Media Strategy – With Agency</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Lead the overall social media strategy in partnership with the social media agency.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Work with the agency on monthly content calendars, brand storytelling, and platform-specific strategies.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Oversee quality of content -copy, design, reels, videos ensuring they match brand tone and visual standards.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Track metrics, share insights with the agency, and guide optimisation.</span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>2. Campaign Planning & Execution</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Plan and execute brand campaigns (festive, seasonal, product, digital, in-store).</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Create campaign briefs, messaging, and rollout plans across digital and offline channels.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Ensure campaigns reflect the brand’s premium positioning and heritage.</span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>3. Creative & Design Team Oversight</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Manage the in-house design team for all assets across digital, print, packaging, and retail branding.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Ensure visual consistency, quality control, and adherence to brand guidelines.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Approve all creative outputs before release.</span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>4. Photoshoots & Video Production</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Conceptualise and manage product, lifestyle, and brand shoots.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Work with external photographers, videographers, stylists, and production teams.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Ensure shoot outputs are high-quality, brand-aligned, and delivered on schedule.</span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>5. Performance Marketing Supervision</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Work with the performance marketing agency to define targets and optimise campaigns.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Review media plans, ad creatives, landing pages, and performance dashboards.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Monitor weekly performance and guide improvements.</span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>6. Website & E-commerce Experience</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Oversee website content updates, UX enhancements, homepage banners, and product uploads.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Coordinate with relevant teams and agencies to maintain a smooth browsing and checkout experience.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Ensure digital assets are refreshed for festivals, campaigns, and product launches.</span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>7. Communication & Brand Language</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Maintain consistent brand tone and messaging across all communication channels - digital, packaging, retail, corporate decks, internal communication, emailers, and customer-facing content.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Review and approve key brand copy and campaign lines.</span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>8. Cross-Functional Collaboration</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Work closely with Design, Retail, E-commerce, Corporate Sales, Customer Experience, and Product teams.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Support new product launches, in-store branding, gifting initiatives, and store openings.</span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>9. Reporting & Insights</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Track performance across social, website, marketing campaigns, and offline activities.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Prepare monthly marketing reports with insights and next steps.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Use consumer, category, and competitor insights to shape marketing strategy.</span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"> </p>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Qualifications & Skills</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">5–8+ years’ experience in brand or digital marketing, ideally within FMCG, F&B, or premium consumer brands.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Strong understanding of social media, digital marketing, and consumer behaviour.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Ability to manage internal creative teams and multiple agencies.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Strong visual sensibility, communication skills, and project management.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Analytical mindset with familiarity in digital and marketing analytics tools.</span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"> </p>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>What You’ll Bring</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Strategic thinking with hands-on execution.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">A strong sense of brand design and storytelling.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Ability to balance creativity with data-driven decision-making.</span></span></span></span></li>
</ul>
