Marketplace Ads Manager – Paid Account Management
Company Overview
New Trends Commerce Private Limited is a Poddar Group Company with Amazon Investment. The company aims to be the most trusted go-to-market partner for businesses, empowering them to establish and grow their digital ventures efficiently and cost-effectively. Their approach is customer-focused, leveraging sales expertise, a high-performance culture, and tech-powered sales strategies. They provide comprehensive go-to-market solutions, including identifying target customer segments, data-driven sales strategies, sales training and automation, on-ground execution, and client retention. The organization emphasizes hiring and developing top talent through rigorous mechanisms aligned with their Leadership Principles, fostering innovation, simplicity, and quality in execution.
Job Summary
The Marketplace Ads Manager is responsible for managing end-to-end advertising campaigns on Amazon for a portfolio of 80–100 sellers. The role involves designing, launching, optimizing, and scaling advertising campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display. The manager works closely with sellers and Account Managers to drive growth through strategic ad management, ensuring alignment with each seller’s business goals. This position plays a critical role in leveraging Amazon advertising tools and automation to maximize ROI, reduce wasted spend, and contribute to the overall growth of the sellers’ online businesses.
Responsibilities
- Own the growth of each seller through comprehensive advertising management, including planning, launching, managing, and scaling campaigns across Amazon’s ad platforms.
- Set up advertising campaigns for newly onboarded sellers, including account audits, campaign structuring, keyword research, targeting, and budget allocation within defined timelines.
- Optimize campaigns regularly on a fixed weekly/fortnightly basis by managing bids, budgets, keyword harvesting, negative targeting, and budget pacing to meet ACOS, ROAS, and sales targets.
- Utilize Amazon Ads platforms, bulk operations, and automation tools to efficiently manage a large portfolio of seller accounts.
- Collaborate directly with sellers on ad strategies, budget recommendations, performance reviews, and query resolution, in partnership with Account Managers.
- Partner with Account Managers to develop and execute each seller’s growth plan, including building ad goals within the Joint Business Plan (JBP) and tracking progress.
- Identify growth opportunities by analyzing ad performance and driving budget and campaign expansion with sellers.
- Support business development efforts by conducting ad audits and providing insights during seller pitches.
- Develop and maintain the ads playbook including standard campaign templates, category strategies, SOPs, and checklists to ensure quality and scalability.
- Publish monthly performance reports at the portfolio and individual seller levels, and stay updated on the latest Amazon Ads trends to incorporate new strategies into the program.
Qualifications
- 3–6 years of hands-on Amazon Ads (PPC) experience managing multiple seller accounts, preferably with agency, Seller Partner Network (SPN), or seller-services background.
- Proven experience managing marketplace brands and sellers is mandatory.
- Expertise in Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, including campaign structures, keyword research, bid strategies, and performance metrics such as ACOS, ROAS, TACOS, CTR, CVR, and CPC.
- Strong working knowledge of Amazon Ads console and Seller Central, with experience in building and uploading bulk sheets for portfolio-scale campaign management.
- Hands-on experience with automation and research tools such as Helium 10, Jungle Scout, or similar.
- Experience managing sizeable monthly ad budgets across multiple categories.
- Excellent Excel and analytical skills for performance tracking and reporting.
- Strong communication skills, both written and oral, capable of explaining ad performance clearly to sellers and internal teams.
- Educational qualifications: Bachelor's degree mandatory; MBA preferred. Amazon Ads certification is a plus.
Preferred Skills
- Experience with advanced automation tools and scripting for campaign management.
- Knowledge of multiple e-commerce platforms beyond Amazon.
- Ability to interpret complex data and translate insights into actionable strategies.
- Familiarity with digital marketing trends and innovations in e-commerce advertising.
Experience
- 3 to 6 years of relevant experience in Amazon PPC and marketplace advertising.
- Experience working with multiple seller accounts, managing large ad budgets, and optimizing campaigns for performance.
Environment
- Location: Noida (Work from Office)
- The role involves working in a fast-paced, target-driven environment focused on e-commerce advertising.
- The position requires collaboration with cross-functional teams, including Account Managers and business development teams.
- The work setting is primarily office-based, with a focus on digital tools and platforms.
Salary
Growth Opportunities
- Potential to advance into senior advertising roles, account management, or strategic leadership within the organization.
- Opportunities to develop expertise in digital marketing, e-commerce growth strategies, and data analytics.
Benefits
