Key Account Manager- Quick Commerce | Scrabble

Posted on October 28, 2024

Job Description

P&L - Commercial Development 1) Formulate and execute  quick commerce Strategies and deliver monthly revenue growth on all the platforms and ensure profit targets are met. 2) Consider quick commerce as a separate business unit and take complete ownership of running it profitably (complete management). Product & Promotions 1) Execute brand strategy, integrated communication and media plans to drive growth on platforms 2) Monitoring product sales and boosting it by using relevant keywords and optimized content & regular paid- unpaid promotions 3) Define the assortment strategy to establish a clear vertical differentiation vis-a-vis horizontal marketplace. Add new products wherever needed.  4) Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics on both platforms as well social media like Meta, x, threads etc 5) Work with marketing and creative teams in our integrated planning process to deliver a cohesive shopping experience across all quick commerce touch-points. Fulfilment and Marketplace operations  1) Ensure smooth daily operations of our business on all external platforms. 2) Troubleshoot & resolve operational issues if any with quick commerce platform 3) Identify high potential strategic partnerships and constantly engage with existing marketplaces and build strong relationships to drive higher preference for our brand BI - Analytics & Reporting 1) Competition monitoring and gathering market intelligence 2) Detailed analysis of sales trends, ad spends, RoAs, funnel, conversions & all key metrics and sharing relevant insights 3) Monitor performance & optimize/course correct Budget & ROI management : 1) Plan & deploy the monthly budgets efficiently for each platform and track the spends effectively 2) Optimize continuously to ensure high RoAs & minimize CAC and RTV Listing & Catalogue Management : 1) Responsible for listing new products on the  quick commerce platforms such as Blinkit, Zepto, Swiggy instamart etc.  & doing regular audits to ensure that correct listing is live on the platform. 2) Preparing & uploading high quality images / video content with the help of media agency and relevant platforms Key Capabilities : - The ideal candidate is a highly organized self motivated individual with at-least 5-6 years of relevant experience who is comfortable working independently with minimal supervision in a fast-paced digital/quick-commerce environment. - Minimum 5+ years of quick-commerce hands-on experience in managing and maintaining quick commerce accounts - Demonstrated understanding of prevailing process and procedures, fulfilment (operations), marketing and competitive strategies, marketplace technologies, analytics, reporting and content management systems. - Strong leadership skills, Self-motivated and ability to work independently as well as part of a team in a fast-paced environment with changing priorities and should show constant entrepreneurial initiative - Experience in P&L management, accountability and strengthen brand consistency across all sales channels - Strong project management and analytical skills to guide business strategy decisions. - Experience in D2C or quick-commerce industry is mandatory - Clear communication, presentation and interpersonal skills to aid working with other teams.

Job Description