Location: Gurgaon<br /> Company: SimpliFin.ai<br /> Website: www.simplifin.ai<br /> About Us:<br /> SimpliFin.ai is an innovative AI/FinTech firm specializing in mutual fund distribution and financial<br /> planning. We empower financial advisors and individual investors with advanced AI-driven tools to<br /> simplify investment decisions, ensuring smarter and more profitable financial planning.<br /> Job Summary:<br /> We are seeking a talented Content Writer to join our team at SimpliFin.ai, a leading FinTech<br /> company specializing in AI-driven wealth management and mutual fund distribution. The Content<br /> Writer will be responsible for creating engaging, informative, and high-quality content that resonates<br /> with our target audience, communicates our value propositions, and strengthens our brand presence<br /> in the financial services industry.<br /> Key Responsibilities:<br />

1. Content Creation:<br />

• Write, edit, and proofread a variety of content, including blog posts, articles, social media posts,<br /> email newsletters, and website copy.<br />
• Develop compelling content that simplifies complex financial topics, making them accessible and<br /> engaging to a wide audience.<br />
• Create content that aligns with the company’s brand voice, tone, and messaging.<br />

2. Industry Research and Analysis:<br />

• Conduct thorough research on industry trends, competitor content, and emerging topics in the<br /> FinTech and wealth management space.<br />
• Stay up-to-date with financial regulations, market developments, and technological advancements<br /> to ensure content is relevant and accurate.<br />
• Use insights from research to generate fresh and innovative content ideas that cater to the needs<br /> of our target audience.<br />

3. Content Strategy Development:<br />

• Collaborate with the digital marketing team to implement best practices for keyword integration,<br /> meta descriptions, and internal linking.<br />
• Assist in planning content calendars and scheduling to ensure timely and consistent content<br /> delivery.<br />
• Collaborate with cross-functional teams, including marketing, product, and sales, to align content<br /> with business goals and campaigns.<br />

4. Brand Storytelling:<br />

• Craft compelling narratives that convey the company’s mission, vision, and unique value<br /> propositions.<br />
• Develop case studies, customer success stories, and thought leadership pieces that highlight our<br /> expertise and achievements in the FinTech space.<br />
• Ensure all content supports and enhances the company’s brand image and reputation.<br />

5. Collaboration and Communication:<br />

• Work closely with designers, developers, and other content creators to produce multimedia<br /> content, including infographics, videos, and podcasts.<br />
• Participate in brainstorming sessions and contribute creative ideas to marketing campaigns and<br /> initiatives.<br />
• Communicate effectively with stakeholders to gather information, clarify requirements, and<br /> incorporate feedback into content development.<br /> Skills and Qualifications:<br />
• Bachelor’s degree in English, Journalism, Communications, Marketing, Finance, or a related field.<br />
• Minimum of 2-3 years of experience in content writing, preferably in the FinTech, finance, or<br /> technology sectors.<br /> Key Skills:<br />
• Excellent writing, editing, and proofreading skills with a strong attention to detail.<br />
• Ability to simplify complex financial concepts for a broad audience.<br />
• Strong research and analytical skills to produce well-informed and accurate content.<br />
• Familiarity with content management systems (CMS) and digital marketing tools.<br />
• Creative thinking and problem-solving skills.<br /> Preferred Skills:<br />
• Experience in writing for financial services, wealth management, or technology audiences.<br />
• Understanding of financial regulations and industry terminology.<br />
• Knowledge of AI, machine learning, or other technologies relevant to the FinTech industry.<br /> Compensation:<br />
• Competitive salary.<br />
• Opportunity for growth and advancement within the company.