<ul> <li>Develop and implement innovative strategies to drive user growth and retention.</li> <li>Lead and optimize performance marketing campaigns, including paid advertising, to maximize user acquisition and ROI.</li> <li>Oversee SEO/ASO initiatives to improve organic visibility and increase website traffic.</li> <li>Utilize advanced marketing automation tools and techniques to create personalized user experiences, and drive user engagement.</li> <li>Conduct in-depth analysis and derive actionable insights from user data to track KPIs related to growth and retention, and drive data-driven decision-making.</li> <li>Collaborate closely with cross-functional teams, such as product, design, engineering and analytics, to align growth initiatives with the overall company vision and objectives.</li> <li>Assist in A/B testing and experimentation to refine growth strategies and improve overall user experience.</li> <li>Collaborate with the product team to provide insights and recommendations for product enhancements based on user feedback and growth objectives.</li> </ul>