Develop and implement innovative strategies to drive user growth and retention.
Lead and optimize performance marketing campaigns, including paid advertising, to maximize user acquisition and ROI.
Oversee SEO/ASO initiatives to improve organic visibility and increase website traffic.
Utilize advanced marketing automation tools and techniques to create personalized user experiences, and drive user engagement.
Conduct in-depth analysis and derive actionable insights from user data to track KPIs related to growth and retention, and drive data-driven decision-making.
Collaborate closely with cross-functional teams, such as product, design, engineering and analytics, to align growth initiatives with the overall company vision and objectives.
Assist in A/B testing and experimentation to refine growth strategies and improve overall user experience.
Collaborate with the product team to provide insights and recommendations for product enhancements based on user feedback and growth objectives.
