Job Summary:
We are looking for an experienced and driven Performance Marketing Lead to lead the growth for
Haryana geography at STAGE and drive STAGE’s customer acquisition in Haryana. You will drive these
metrics through (i) collaborating with the product team to improve the subscription and payment
experience for customers (ii) working with the marketing team to design and execute bespoke marketing
programs, and (iii) influencing the strategies of STAGE’s product, content and marketing teams.
This is a highly matrixed role, requiring you to effectively influence other department heads and senior
leaders in order to impact your area of accountability. To be successful, you will need to combine sharp
business acumen, crystal clear strategic vision, deep understanding of the priorities of other teams,
persuasive written and spoken communication, robust backbone to drive commitment in the face of
resource constraints, and sound judgment on when to escalate.
What would you do?
● Own the paid media channels Meta, Google etc for Haryana and deliver monthly targets on
customer acquisition with the CAC objectives
● Work with different stakeholders to create compelling communication and best in class collateral
development
● Iterate with Creatives and messaging etc to drive efficient CACs and high CVRs
● Manage team of 2 google/facebook ads specialists and invest in their upskilling and career
growth
● Lead and manage all digital campaigns for Haryana from ideation to planning to optimization and
performance analysis.
Manage the marketing budget for Haryana to achieve monthly and annual customer acquisition
targets.
● Continuously monitor and optimize ad campaigns to achieve and exceed key performance
indicators (KPIs) for Haryana, such as ROAS and CAC.
● Analyze campaign performance data and provide actionable insights to improve ROI and drive
efficiency.
● Lead A/B testing and experimentation with new ad creatives, copy, and targeting options for
Haryana to maintain a competitive edge.
● Collaborate closely with the Haryana content, marketing, and data analytics teams to ensure
alignment with Haryana’s content releases, promotions, and data-driven decision-making.
● Stay at the forefront of industry trends, emerging advertising technologies, and competitor
strategies to adapt and innovate as needed.
You should apply if you have :
● 4 - 8 years experience in performance marketing.
● Thorough understanding and hands on experience of online marketing, audience
targeting/segmentation, Web Analytics tools like Google Analytics, Appsflyer, Metabase,
Clevertap etc.
● Detail-oriented, with excellent analytical and problem-solving skills. Strong communication skills.
● Strong analytical skills with the ability to interpret data, generate insights, and drive actionable
recommendations.
● Creative thinking and strategic mindset with a customer-centric approach.
● Excellent communication, project management, and team collaboration skills
