About the company

 

Rupicard is a VC funded early stage fintech startup. We are building a 'Credit Card for Bharat', targeting the next 200Mn Indians who do not have a credit card. Credit card is a highly aspirational product but restricted only to the affluent Indians, residing in metro cities, working with top MNCs, having a CIBIL score of 750+. Anybody who does not satisfy even one of these criterions gets rejected, leading to anger and disappointment. We are disrupting this market by giving an assured credit card to this rejected and underserved population.

 

About the Founders

 

Sanchit Bansal – ex-Product leader at Amazon, leading the self-serve ads product for Amazon India, managing over 500mn$ in annual revenues. Graduated from IIT-D (Electrical Engg) and IIM-A

linkedin.com/in/sanchit-bansal-37640218

 

Rakshit Agarwal – Vice President at Warburg Pincus, has worked in Private Equity for the last 7 years with firms such as KKR, Apollo Global. Prior to MBA, worked with ITC and UrbanTouch. Graduated from IIT-M (Electrical Engg) and IIM-A. 

linkedin.com/in/rakshit-agarwal-07499b8

 

Responsibilities: We are looking for someone to lead our efforts on all content and copies. Key responsibilities include:
- Create content across different channels and types - social, digital ads, video, emails, landing pages etc. Find the right words, images, videos (and emojis)
- Work alongside different internal & external stakeholders/ agencies to ensure consistent flow of communication on both copy and design fronts
- Independently conduct research to zero-in on the best creative concepts and ideas. Remain up to date with current trends, pop culture, social media etiquette.

 

Preferred Qualifications

Our ideal candidate is a creative marketing professional, preferably with a writing background. Key requirements:
- 3+ years of marketing/copywriting/content-marketing experience. Should have handled end-to-end creative copy for brand campaigns/digital ads across platforms and channels
- Strong command over language and ability to articulate creatively across different mediums
- Extremely creative, witty, enthusiastic with great interpersonal skills.
- Ability to understand and communicate with 'Bharat' users
- Bachelor's/PG degree or equivalent experience in Advertising is preferred
- Good to have - agency experience, fintech experience