Key Responsibilities:

• Develop and execute an integrated PR strategy to build brand equity, drive positive media visibility, and position the company and founders as category leaders.
• Drive founder branding by creating and managing a visibility roadmap across interviews, op-eds, panels, awards, podcasts, and industry forums.
• Plan, execute, and amplify PR-led events including press meets, launch events, industry roundtables, and experience-led engagements for key stakeholders.
• Build and manage strategic PR and brand partnerships with media platforms, industry bodies, event organizers, and complementary brands to extend reach and influence
• Own media relations: build strong relationships with journalists, editors, and influencers; pitch stories; and secure consistent, high-quality coverage.
• Lead narrative development and messaging frameworks,ensuring consistent, differentiated positioning across PR, digital, and leadership communication.
• Manage corporate communications and reputation, including proactive storytelling and structured crisis communication plans where required.
• Collaborate closely with marketing, content, and leadership teams to integrate PR with brand campaigns, product launches, and thought leadership initiatives.
• Track media coverage, event impact, and partnership performance; publish regular PR dashboards and insights to optimize strategy and ROI