Full-Stack SEO Analyst

Role Summary

The Full-Stack SEO Analyst owns the entire search performance lifecycle across technical SEO, on-

page optimization, off-page authority building, content strategy, and analytics. This hybrid analyst–

engineer role ensures websites, catalogs, and content ecosystems are crawlable, indexable,

discoverable, and competitive — while driving measurable growth in rankings, traffic, and

conversions.

The role blends SEO strategy, technical implementation, content optimization, link-building

governance, automation, and cross-functional collaboration with engineering, content, and client

delivery teams.

Core Responsibilities

1. Technical SEO

• Maintain site health through audits, crawl diagnostics, index coverage analysis, and log-level

insights.

• Manage canonicalization, redirects, robots.txt, sitemaps, pagination, and hreflang.

• Validate feed/catalog quality: CSV/XML/JSON validation, attribute mapping, and URL

reconciliation.

• Implement and monitor structured data (JSON-LD: Product, Offer, Rating, Breadcrumb, etc.).

• Review and tune automation pipelines: enrichment rules, metadata generation, and safety

checks.

• Collaborate with engineering on connector specs, data contracts, QA, and rollout plans.

• Ensure JavaScript-rendered pages are crawlable and compliant with SEO best practices.

2. On-Page SEO

• Optimize metadata, headings, internal linking, content hierarchy, and keyword targeting.

• Conduct keyword research, SERP analysis, and competitor benchmarking.

• Improve CTR through meta experiments, A/B testing, and SERP feature optimization.

• Build and maintain on-page playbooks for content teams and client delivery.

• Ensure content quality, freshness, and E-E-A-T alignment.

3. Off-Page SEO & Authority Building

• Develop and manage ethical link-building strategies (guest posts, digital PR, partnerships).

• Monitor backlink profile health, disavow toxic links, and maintain domain authority.

• Identify brand-safe outreach opportunities aligned with client guidelines.

• Track competitor link landscapes and authority gaps.4. Content SEO & Strategy

• Work with content teams to create SEO-optimized landing pages, blogs, and product pages.

• Use semantic SEO, topic clustering, and search intent mapping to guide content creation.

• Validate content against brand, legal, and safety policies.

• Build content briefs, templates, and optimization frameworks.

5. Performance Measurement & Analytics

• Track rankings, impressions, CTR, sessions, conversions, and revenue impact.

• Use GA4, GSC, and leading SEO tools to produce insights, dashboards, and monthly reports.

• Run experiments on metadata, structured data, and content changes to measure lift.

• Conduct large-scale URL and log analysis for crawl budget optimization.

Key Skills & Requirements

Technical Skills

• SEO fundamentals: crawling, indexing, site architecture, canonicalization, and redirects.

• Web stack: HTML, CSS basics, HTTP, status codes, headers, and JS rendering.

• Structured data: schema.org and JSON-LD.

• Feed/catalog systems: CSV/XML/JSON, attribute mapping, and reconciliation.

• Data analysis: SQL, Excel/Sheets, and ETL/pipeline familiarity.

• Scripting: Python, Node.js, or Bash for automation and bulk fixes.

• SEO tools: SEMrush, Ahrefs, Screaming Frog, Sitebulb, GSC, GA4.

Off-Page & Content Skills

• Link-building strategy and backlink analysis.

• Keyword research, content optimization, and SERP feature targeting.

• Content quality evaluation and E-E-A-T alignment.

• Competitor analysis and topical authority mapping.

Nice to Have

• Experience with embeddings, semantic search, or ML-based scoring.

• Familiarity with CMS/e-commerce platforms (Shopify, Magento, WooCommerce).

• Exposure to CI/CD, feature flags, and canary deployments.

• Understanding of vector databases or search platforms (Elastic, Pinecone).

• Experience running SEO A/B tests and measuring impact.Who Succeeds in This Role

• Systems thinkers who enjoy both strategy and hands-on execution.

• Analysts who can translate SEO insights into engineering-ready requirements.

• Professionals who thrive in fast-paced, automation-driven environments.

• People who balance creativity (content) with precision (technical SEO).