<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Join Evoke as Director - Growth!</b></span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Are you a seasoned marketer with a passion for driving growth in the B2C space? Evoke is seeking a dynamic individual as its &#39;Director-Growth&#39; to lead our Performance Marketing, SEO, partnerships, and Brand Marketing initiatives.</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">This is a hard target-oriented role, with a strong focus on delivering a certain number of Qualified Leads every month through organic and paid marketing efforts.</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>About Evoke:</b></span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">At Evoke, we&#39;re on a mission to revolutionize hair health solutions. Backed by cutting-edge technology and a commitment to excellence, we&#39;re dedicated to helping our customers achieve their hair health goals.</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">LI: https://www.linkedin.com/company/evokehealth/</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>About the Role:</b></span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Ideal Candidate: We&#39;re looking for someone with a proven track record in driving growth, particularly in B2C environments. You should have a deep understanding of RoAS/ROI across various marketing channels.</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Location: This is an office-based role located in Delhi NCR. As we&#39;re in the early stages of our journey, expect a fast-paced environment with a 6-day workweek.</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Compensation: This position offers a competitive compensation package with a heavy emphasis on ESOPs. Ideal compensation will be ~ INR 25-35 lakhs fixed + substantial ESOPs.The ideal candidate will have a current fixed salary between 20-40 lakhs per annum.</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Key Responsibilities:</b></span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Develop and execute comprehensive growth strategies to drive customer acquisition and retention.</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Lead and optimize performance marketing campaigns across various channels, including SEM, paid social, display, and affiliate marketing.</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Implement SEO strategies to improve organic search rankings and drive relevant traffic to our website.</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Cultivate relationships with influencers and partners to amplify brand awareness and reach new audiences.</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Oversee brand marketing initiatives, including content creation, storytelling, and brand messaging.</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Define key performance metrics and KPIs to measure the effectiveness of marketing campaigns.</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Analyze data and insights to identify opportunities for optimization and growth.</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Manage budgets effectively, allocating resources to maximize ROI and achieve targets.</span></span></span></p>