<ul> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:106%"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="line-height:106%">Manage and optimize retention including email, SMS, WhatsApp and more</span></span></span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:106%"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="line-height:106%">Work with content writers to curate extraordinary content personalized to your audience</span></span></span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:106%"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="line-height:106%">Experience &amp; expertise in setting up as well as managing enterprise scale email, SMS and other channels.</span></span></span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:106%"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="line-height:106%">Segment audiences based on campaigns or strategies</span></span></span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:106%"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="line-height:106%">Execute continuous A/B testing</span></span></span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:106%"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="line-height:106%">Develop and present performance reports on a weekly basis</span></span></span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:106%"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="line-height:106%">Innovate with new ideas and strategies in not just frequency and type of email but also content</span></span></span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:106%"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="line-height:106%">Achieve monthly and yearly revenue targets</span></span></span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:106%"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="line-height:106%">Ensure compliance with law (e.g. copyright, data protection, marketing laws)</span></span></span></span></span></li> </ul>