Senior Performance Marketing Manager | Scrabble & Jigsaw
Posted on July 9, 2024
Job Description
<p><span style="font-size:12pt"><span style="font-family:"Times New Roman",serif"><strong><span style="font-family:"Times New Roman Regular""><span style="color:black">Responsibilities:</span></span></strong></span></span></p>
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<li style="text-align:justify" value="50"><span style="font-size:10pt"><span style="text-justify:inter-ideograph"><span style="tab-stops:21.0pt"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="font-family:"Times New Roman Regular""><span style="color:black">Lead the development and execution of comprehensive performance marketing strategies aligned with Leeford Healthcare's overall marketing goals.</span></span></span></span></span></span></span></li>
<li style="text-align:justify" value="50"><span style="font-size:10pt"><span style="text-justify:inter-ideograph"><span style="tab-stops:21.0pt"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="font-family:"Times New Roman Regular""><span style="color:black">Manage and optimize performance marketing campaigns across various digital channels (PPC, social media advertising, affiliate marketing) to maximize ROI.</span></span></span></span></span></span></span></li>
<li style="text-align:justify" value="50"><span style="font-size:10pt"><span style="text-justify:inter-ideograph"><span style="tab-stops:21.0pt"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="font-family:"Times New Roman Regular""><span style="color:black">Conduct in-depth market research and competitor analysis to identify opportunities for growth and optimize campaign targeting.</span></span></span></span></span></span></span></li>
<li style="text-align:justify" value="50"><span style="font-size:10pt"><span style="text-justify:inter-ideograph"><span style="tab-stops:21.0pt"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="font-family:"Times New Roman Regular""><span style="color:black">Oversee the creation of compelling ad copy and landing pages that drive conversions within the healthcare industry's regulatory framework.</span></span></span></span></span></span></span></li>
<li style="text-align:justify" value="50"><span style="font-size:10pt"><span style="text-justify:inter-ideograph"><span style="tab-stops:21.0pt"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="font-family:"Times New Roman Regular""><span style="color:black">Lead the performance marketing team, providing mentorship and guidance to ensure campaign effectiveness.</span></span></span></span></span></span></span></li>
<li style="text-align:justify" value="50"><span style="font-size:10pt"><span style="text-justify:inter-ideograph"><span style="tab-stops:21.0pt"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="font-family:"Times New Roman Regular""><span style="color:black">Analyze and interpret marketing performance data, generating insightful reports and recommendations for senior management.</span></span></span></span></span></span></span></li>
<li style="text-align:justify" value="50"><span style="font-size:10pt"><span style="text-justify:inter-ideograph"><span style="tab-stops:21.0pt"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="font-family:"Times New Roman Regular""><span style="color:black">Stay up-to-date on the latest trends and innovations in digital marketing and performance marketing channels within the healthcare industry.</span></span></span></span></span></span></span></li>
<li style="text-align:justify" value="50"><span style="font-size:10pt"><span style="text-justify:inter-ideograph"><span style="tab-stops:21.0pt"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="font-family:"Times New Roman Regular""><span style="color:black">Identify and implement new performance marketing technologies and tools to optimize campaign performance.</span></span></span></span></span></span></span></li>
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