Responsibilities:

50. Lead the development and execution of comprehensive performance marketing strategies aligned with Leeford Healthcare's overall marketing goals.
50. Manage and optimize performance marketing campaigns across various digital channels (PPC, social media advertising, affiliate marketing) to maximize ROI.
50. Conduct in-depth market research and competitor analysis to identify opportunities for growth and optimize campaign targeting.
50. Oversee the creation of compelling ad copy and landing pages that drive conversions within the healthcare industry's regulatory framework.
50. Lead the performance marketing team, providing mentorship and guidance to ensure campaign effectiveness.
50. Analyze and interpret marketing performance data, generating insightful reports and recommendations for senior management.
50. Stay up-to-date on the latest trends and innovations in digital marketing and performance marketing channels within the healthcare industry.
50. Identify and implement new performance marketing technologies and tools to optimize campaign performance.