About CURA Care
We’re building the next big thing in wellness, starting with India’s first at-home oral care brand. Think teeth cleaning, polishing, whitening, diagnostics - all done by licensed dentists, all from the comfort of home.

We’re VC-backed, growing fast, and backed by believers who think it’s high time oral wellness got the attention it deserves.
Oral health is broken in India- scary perception of clinics, long waits, zero proactivity. We are flipping the script with convenience, quality, and care that puts the customer first.

 

What You’ll Own
As our first Digital Marketing Manager, you will run the full stack of paid digital:
● Own and scale performance campaigns across Meta, Google, and more
● Run SEM, retargeting, acquisition, retention, and growth loops
● Continuously test, learn, and optimise: creatives, copy, targeting, landing pages
● Deep dive into metrics: CAC, ROAS, LTV, funnel drop-offs- you’ll live in the numbers
● Help build out our paid growth playbook from scratch
● Collaborate across brand, product, and ops to drive full-funnel growth

What You Bring
● 2–4 years of hands-on performance marketing experience
● Pro at Meta Ads, Google Ads, and analytics tools
● Strong understanding of growth metrics and retention funnels
● Sharp creative sense + structured, analytical brain
● Comfortable with chaos, fast sprints, and solving problems on the fly

● Bonus: experience in D2C, healthtech, or early-stage startups

 

What’s Cool About Us
● You’ll be part of the 0 to 1 journey at a VC-backed rocketship
● Work directly with the founders (ex-IIT, MAIDS)
● High ownership, fast learning, and real impact
● Shape how India thinks about oral self-care