Digital Marketing Manager | Scrabble & Jigsaw
Posted on June 2, 2025
Job Description
<div>About CURA Care<br />
We’re building the next big thing in wellness, starting with India’s first at-home oral care brand. Think teeth cleaning, polishing, whitening, diagnostics - all done by licensed dentists, all from the comfort of home.</div>
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We’re VC-backed, growing fast, and backed by believers who think it’s high time oral wellness got the attention it deserves.<br />
Oral health is broken in India- scary perception of clinics, long waits, zero proactivity. We are flipping the script with convenience, quality, and care that puts the customer first.</div>
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<div>What You’ll Own<br />
As our first Digital Marketing Manager, you will run the full stack of paid digital:<br />
● Own and scale performance campaigns across Meta, Google, and more<br />
● Run SEM, retargeting, acquisition, retention, and growth loops<br />
● Continuously test, learn, and optimise: creatives, copy, targeting, landing pages<br />
● Deep dive into metrics: CAC, ROAS, LTV, funnel drop-offs- you’ll live in the numbers<br />
● Help build out our paid growth playbook from scratch<br />
● Collaborate across brand, product, and ops to drive full-funnel growth</div>
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What You Bring<br />
● 2–4 years of hands-on performance marketing experience<br />
● Pro at Meta Ads, Google Ads, and analytics tools<br />
● Strong understanding of growth metrics and retention funnels<br />
● Sharp creative sense + structured, analytical brain<br />
● Comfortable with chaos, fast sprints, and solving problems on the fly</div>
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● Bonus: experience in D2C, healthtech, or early-stage startups</div>
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<div>What’s Cool About Us<br />
● You’ll be part of the 0 to 1 journey at a VC-backed rocketship<br />
● Work directly with the founders (ex-IIT, MAIDS)<br />
● High ownership, fast learning, and real impact<br />
● Shape how India thinks about oral self-care</div>