Job Description
<p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif"><b>About Kaynta Labs</b></span></span></span></p>
<p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Kaynta Labs is a new-age beauty house founded by two senior leaders from India’s FMCG ecosystem, with a combined experience of over 50 years. We are on a mission to build a portfolio of high-performance, premium skincare brands rooted in modern science and powered by nature.</span></span></span></p>
<p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Our first brand -<b>Miracles of Turmeric</b> (brand website: <a href="https://miraclesofturmeric.com" style="color:#467886; text-decoration:underline">https://miraclesofturmeric.com</a> ) is built around a patented skincare innovation that dramatically enhances the efficacy of <b>curcumin</b>, the bio-active powerhouse found in turmeric. </span></span></span></p>
<p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">We’ve recently closed our <b>pre-seed funding round</b> with a top-tier VC and are now assembling a high-caliber founding team. This is a rare opportunity to join a visionary beauty company at Day Zero—with the momentum, capital, and ambition to build multiple premium brands for the Indian and global consumer.</span></span></span></p>
<p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">We’re now hiring a <b>Content Strategy Lead</b> to craft and scale our voice across all channels, helping us tell powerful stories that inform, inspire, and convert.</span></span></span></p>
<p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif"><b>Role Overview</b></span></span></span></p>
<p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">This is a <b>strategy-meets-creative</b> role that sits at the heart of our brand building. You’ll develop and execute a content strategy that brings our brand pillars and messages to life across all touchpoints—from social and influencer content to paid campaigns, product pages, packaging, and more.</span></span></span></p>
<p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">You must be <b>deeply fluent in the world of beauty and content</b>, with an ability to craft compelling copy and shape a consistent brand voice across formats and teams.</span></span></span></p>
<p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif"><b>Key Responsibilities</b></span></span></span></p>
<p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif"><b><span lang="EN-US" style="font-family:"Apple Color Emoji"">✅</span> Content Strategy</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Define and own the <b>brand content strategy</b>, content pillars, and tone of voice</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Build <b>monthly and quarterly content calendars</b> across organic, paid, and influencer-led channels</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Identify content opportunities based on <b>beauty trends, consumer needs, platform insights, and brand priorities</b></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Develop content playbooks, formats, and guidelines for repeatable, scalable content creation</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Ensure brand messaging is consistently aligned across <b>Instagram, YouTube, website, emailers, influencer briefs, ads, and packaging</b></span></span></span></span></li>
</ul>
<div style="margin-bottom:11px"><b style="font-family: Aptos, sans-serif; font-size: 12pt;"><span lang="EN-US" style="font-family:"Apple Color Emoji"">✍️</span> Copywriting & Messaging</b></div>
<div style="margin-bottom:11px">
<ul>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Write and edit <b>brand copy</b> across touchpoints—from Instagram captions and website copy to product descriptions and campaign scripts</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Build and maintain the <b>brand tone of voice</b>, adapting it across formats while keeping it emotionally consistent</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Collaborate on creative campaign messaging, headline ideation, product positioning, and storytelling hooks</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif">Brief and support influencer and creator teams with messaging frameworks and scripts</span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos,sans-serif"><b><span lang="EN-US" style="font-family:"Apple Color Emoji"">
