About Kaynta Labs

Kaynta Labs is a new-age beauty house founded by two senior leaders from India’s FMCG ecosystem, with a combined experience of over 50 years. We are on a mission to build a portfolio of high-performance, premium skincare brands rooted in modern science and powered by nature.

Our first brand -Miracles of Turmeric (brand website: https://miraclesofturmeric.com ) is built around a patented skincare innovation that dramatically enhances the efficacy of curcumin, the bio-active powerhouse found in turmeric.

We’ve recently closed our pre-seed funding round with a top-tier VC and are now assembling a high-caliber founding team. This is a rare opportunity to join a visionary beauty company at Day Zero—with the momentum, capital, and ambition to build multiple premium brands for the Indian and global consumer.

We’re now hiring a Content Strategy Lead to craft and scale our voice across all channels, helping us tell powerful stories that inform, inspire, and convert.

Role Overview

This is a strategy-meets-creative role that sits at the heart of our brand building. You’ll develop and execute a content strategy that brings our brand pillars and messages to life across all touchpoints—from social and influencer content to paid campaigns, product pages, packaging, and more.

You must be deeply fluent in the world of beauty and content, with an ability to craft compelling copy and shape a consistent brand voice across formats and teams.

Key Responsibilities

✅ Content Strategy

• Define and own the brand content strategy, content pillars, and tone of voice
• Build monthly and quarterly content calendars across organic, paid, and influencer-led channels
• Identify content opportunities based on beauty trends, consumer needs, platform insights, and brand priorities
• Develop content playbooks, formats, and guidelines for repeatable, scalable content creation
• Ensure brand messaging is consistently aligned across Instagram, YouTube, website, emailers, influencer briefs, ads, and packaging