We are seeking an experienced and result-oriented Category Manager to drive the sales and growth across our product portfolio (primarily ghee) in modern trade, e-commerce, and key institutional channels. The ideal candidate will be responsible for managing our key accounts sales, building strategic partnerships, driving sales targets, and ensuring optimal brand visibility and placement.

 

Responsibilities:
● Develop and manage strategic relationships with key accounts (modern trade retailers, wholesalers, and institutions)
● Drive category growth and sales volume for all the products (primarily ghee) across assigned accounts.
● Negotiate and finalize annual business plans, including sales targets, promotions, margins, and activation calendars.
● Monitor stock levels, sales performance, and payment cycles.
● Work closely with marketing and trade marketing teams to implement in-store branding and promotions.
● Analyze sales trends, customer preferences, and competitor activities to identify growth opportunities.
● Ensure execution of visibility elements and planogram compliance across accounts.
● Prepare and present regular business reviews and performance reports for internal and external stakeholders.
● Coordinate with logistics, supply chain, and finance teams to ensure smooth order fulfillment and payment reconciliation.

 

Qualifications and Skills:
● Graduate/MBA in Sales, Marketing, or Business Administration.
● 2+ years of experience in FMCG sales, preferably in dairy categories.
● Proven track record in handling modern trade/key accounts.
● Familiarity with retail dynamics and category management in dairy or similar products.

 

Key Traits:
● Strong negotiation and relationship management skills.
● Analytical and data-driven decision-making abilities.
● Excellent communication and presentation skills.
● Strategic thinking with strong execution capabilities.
● Proficiency in MS Excel, PowerPoint, and CRM tools.
● High ownership and accountability.
● Self-motivated with a customer-first attitude.
● Passion for FMCG/Dairy industry and product knowledge.

 

Benefits:
● Competitive salary and performance-based incentives.
● Opportunity to be a key player in the growth of a high-impact D2C brand.
● Collaborative and dynamic work environment focused on innovation and community engagement.
● Health and wellness benefits.