Marketing-BTL

Job Summary

The Marketing-BTL (Below The Line) role focuses on executing targeted marketing campaigns and promotional activities that directly engage customers and drive sales. This position supports the overall marketing strategy by implementing tactical initiatives that enhance brand visibility and customer interaction through non-media channels.

Responsibilities

• Plan and execute Below The Line marketing campaigns and promotional events.
• Coordinate with sales and marketing teams to align BTL activities with overall marketing objectives.
• Manage on-ground activations, product demonstrations, and sampling programs.
• Monitor and analyze the effectiveness of BTL campaigns and provide actionable insights.
• Liaise with vendors, suppliers, and event partners to ensure smooth execution of marketing activities.
• Maintain budgets and timelines for BTL projects.

Qualifications

• Strong understanding of marketing principles, especially Below The Line strategies.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and work under tight deadlines.
• Proficiency in campaign planning and execution.
• Analytical skills to assess campaign performance.
• Educational qualification in Marketing, Business Administration, or related field preferred.

Preferred Skills

• Experience with event management and customer engagement techniques.
• Knowledge of digital marketing tools to complement BTL activities.
• Creative thinking and problem-solving abilities.

Experience

• Relevant experience in marketing, particularly in Below The Line campaigns, is advantageous.

Environment

• Work setting may vary; typically involves both office-based planning and fieldwork for campaign execution.
• Flexibility to travel for on-site marketing activities may be required.